Think Big and Make a Difference
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Think Big and Make a Difference

Think Big and Make a Difference


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About the Book

Shaun Chatterton, founder and CEO of CPD plc, the UK's largest independent international distributor of cleaning and hygiene products, shares his 25 years of business experience, knowledge and commercial insight in his new book, 'Think Big and Make a Difference'. The book contains 52 proven ways to grow your company in 52 quick and easy to read sections - one for every week of the year. Each focuses on a different idea, ethos or strategy, all designed to help owners of any size of business grow their companies, or indeed encourage those just starting out. The book covers such key elements as service; company positioning; ethical approach; business structure; customer relations; seizing opportunities; protecting margins; having a trader mentality; persistence; investing in people; understanding external perceptions of your company, and when to cut your losses. These aren't theories, they are proven techniques that Shaun has employed to achieve significant global success with CPD. In each case he provides an illustrative example from his own company's history, demonstrating the positive results achieved. And throughout he weaves in relevant and inspirational quotes from such visionary leaders as Winston Churchill, Richard Branson, J C Penney, Henry Ford, Anita Roddick and Walmart founder Sam Walton. All profits from the book will be donated to CPD's chosen charity, Fresh2o. Supporter of the charity and legendary Ameican astronaut, Buzz Aldrin says: "Shaun, congratulations on your excellent book that I believe will help many budding entrepreneurs achieve their goals."

Table of Contents:
Section 1:THE CPD WAY 1.Have a can do & say yes attitude 2.Seize opportunity 3.Develop strong relationships with your customers 4.Become a service business 5.Recognise that customers pay your wages 6.Teamwork works! 7.Have a trader mentality 8.Stand for something 9.Create a family culture 10.Develop talent Section 2:SERVICE 11.Find great people 12.Create a moat around your company 13.Embrace innovation Section 3:COMPANY POSITIONING 14.Start small 15.Have the right senior team in place 16.Be an expert in your products 17.Invest in your people Section 4:ETHICAL APPROACH 18.Get smart at buying 19. Protect your margin Section 5:BUSINESS STRUCTURE 20.Be a visionary leader 21.Be prepared to cut your losses 22.Keep your employees 23.Customer problems can be your opportunities - part 1 24.Customer problems can be your opportunities - part 2 25.Create your own brands 26.Help customers win new business Section 6:ABOUT THE CUSTOMER 27. Be a one-stop supplier 28.Have self belief and resilience 29.Be passionate about your work 30.Embrace new technology 31.Take new product ideas to customers 32.Find ways to add value to your products 33.Get greener Section 7:FUNDAMENTAL REQUIREMENTS 34.Find new vertical markets 35.Know your suppliers 36.Extend your comfort zone and be open to change 37.Have 'man on the moon goals' 38.Enjoy hard work 39.Learn from setbacks, mistakes and failure 40.Brand yourself big 41.Your logo is not your brand 42.Be very persistent 43.Know your strengths and weaknesses 44.Embrace CSR 45.Cash is king 46.Know your target customers 47.Stay ahead of your competition 48.Punch above your weight 49.Sell more to existing customers 50.Recognising the importance of selling 51.Perception has value 52.Think big and make a difference

About the Author :
Shaun Chatterton began his career selling double-glazing, before joining a small, family-run office products company in his home town of Hull. A natural entrepreneur, in 1988 he founded CPD, supplying cleaning and hygiene products to local businesses. Within a year the company was turning over in excess of GBP1million and has since generated revenues of hundreds of millions and introduced a raft of innovations, through the development of environmentally friendly products. Shaun went on to acquire Green Planet Solutions, and has recently introduced Inventors Corner, to help 'green' innovators bring their ideas to life. The book's title comes from Shaun's ethos that he and his staff should 'think big and make a difference' - to CPD's customers and all who deal with his company. Shaun said: "I am always on the lookout for insights and ideas that will give my business the edge. In this book I've pulled out 52 of the best ideas that I have tested and found to work. Like many people I've always dreamed of writing a book, but until recently I didn't feel I had enough experience, material, or practical advice to offer anything of value. Now, however, after 25 years in business and with a successful company to my name, I feel confident that I have something meaningful to impart."

Review :
"Shaun, congratulations on your excellent book that I believe will help many budding entrepreneurs achieve their goals." Buzz Aldrin - Astronaut, Explorer, Rocket Scientist, American Hero.


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Product Details
  • ISBN-13: 9780956414519
  • Binding: Hardback
  • Language: English
  • Spine Width: 17 mm
  • Width: 304 mm
  • ISBN-10: 0956414516
  • Height: 217 mm
  • No of Pages: 132
  • Weight: 1027 gr


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