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Home > Business and Economics > Business and Management > Management and management techniques > All You Need to Know About Commercial Awareness: What it is and Why You Need it to Become a Successful Professional(All You Need to Know Guides)
All You Need to Know About Commercial Awareness: What it is and Why You Need it to Become a Successful Professional(All You Need to Know Guides)

All You Need to Know About Commercial Awareness: What it is and Why You Need it to Become a Successful Professional(All You Need to Know Guides)


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About the Book

Ask any head of graduate recruitment or HR or training what they want from their young hires and they all say the same thing: 'commercial awareness'. They want people who are not just technically competent but who are interested in business, who can relate to clients and - above all - who can contextualise their advice. Clients complain that they get professional advice these days that is precisely right but completely useless. Professionals don't understand the client's business, strategy, industry or personal goals. So they give advice that is complex, qualified and expressed in language that is stilted, without any sense of what the client is going to do with it - how he or she will act upon it. So this book is designed to help young professionals relate to their clients, as organisations and people. It looks at how business works, at strategy, funding, at the big themes affecting all businesses. Then it looks at clients as individuals and how to relate to them. It looks at how to communicate with them and win business from them. At the end, the reader will have grasped the fundamental truth about commercial awareness: it's a mindset, an outlook, an attitude of mind; and once you have got it your clients will love you and you career will take off.

About the Author :
Chris Stoakes was originally a solicitor at Freshfields, and has spent 25 years working with City institutions, many of which now use him to train their staff. A management consultant, academic and author, Stoakes has written for most of the quality national newspapers. He has a unique record in making the complex easily understood.


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Product Details
  • ISBN-13: 9780955218613
  • Publisher: Longtail Publishing Limited
  • Publisher Imprint: Longtail Publishing Limited
  • Edition: Revised edition
  • No of Pages: 272
  • Sub Title: What it is and Why You Need it to Become a Successful Professional
  • ISBN-10: 0955218616
  • Publisher Date: /11/2006
  • Binding: Paperback
  • Language: English
  • Series Title: All You Need to Know Guides


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