Ultimate Guide to Search Engine Marketing - Bookswagon UAE
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Home > Business and Economics > Business and Management > E-commerce: business aspects > Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed


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About the Book

This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Set-up and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimised for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimise your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you.

Table of Contents:
Introduction; History and Understanding of Online Marketing; Introduction to PPC Advertising; Search Engine Optimisation; How to Generate Web Site Traffic; Establishing an Online Marketing Strategy; How to Budget for Your PPC Advertising Campaign and Choose Effective Keywords & Keyword Phrases; Google AdWords; Yahoo!(R) Search Marketing; Microsoft(R) adCenter; How to Identify and Combat Fraud; Increase Profits with Google AdSense; How to Increase Sales with Affiliate Marketing; Increase Profits with an eBay Store Front; PPC Marketing and SEO Case Studies; Hints, Tips and Advice from the Experts Who Do It Every Day; Glossary; Index.

About the Author :
Bruce C. Brown is an award-winning author of more than ten books as well as an active duty Coast Guard officer, where he has served in a variety of assignments for more than 26 years. Bruce is married to Vonda and has three sons: Dalton, Jordan, and Colton. His previous works include: He holds degrees from Charter Oak State College and the University of Phoenix. He currently resides in North Carolina.


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Product Details
  • ISBN-13: 9780910627993
  • Publisher: Atlantic Publishing Co
  • Publisher Imprint: Atlantic Publishing Co
  • Height: 155 mm
  • Returnable: N
  • Weight: 476 gr
  • ISBN-10: 0910627991
  • Publisher Date: 01 Jun 2007
  • Binding: Paperback
  • Language: English
  • Sub Title: Pay Per Click Advertising Secrets Revealed
  • Width: 230 mm


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