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Marketing and the Quality-of-Life Interface

Marketing and the Quality-of-Life Interface


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About the Book

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Table of Contents:
Preface Introduction Conceptual Foundtions Measuring Marketing Contribution to Quality-of-Life by A. Coskun Samli, M. Joseph Sirgy, and Lee Meadow A General Systems Framework for Quality-of-Life by Kent L. Granzin Macromarketing and the Quality-of-Life by George Fisk Social, Economic, and Philosophical Constraints Ethics, Marketing, and Quality-of-Life by Geraldine Fennell Systems Ecology, Marketing, and Quality-of-Life by Robert H. Giles, Jr. Growth Without Limits: A Marketing Perspective on Twenty-First Century Quality-of-Life by Ben M. Enis Symbolism, Consumption, and the Quality-of-Life by William Leiss and Stanley J. Shapiro Special Issues and Some Application Areas Income and the Quality-of-Life Interface by William Lazer Retailing and the Quality-of-Life by Stanley C. Hollander International Marketing and the Quality-of-Life by V.H. Kirpalani Tourism, Marketing, and the Quality-of-Life by J.R. Brent Ritchie Leisure, Quality-of-Life and Marketing by Jerome B. Kernan and Lynette S. Unger Integration of Applied Behavior Analysis and Social Marketing by E. Scott Geller and James G. Nimmer The Elderly Market and Life Satisfaction: An Opportunity for Renewed Marketing by Phillip D. Cooper Conclusions and Future Outlook Relationships Between Life Satisfaction and Consumer Satisfaction by Ralph L. Day The Growth of the Marketing Discipline in Relation to Quality-of-Life: A General Systems Perspective by M. Joseph Sirgy and Michael Morris Epilogue: Future Research Avenues by A. Coskun Samli Index

About the Author :
A. COSKUN SAMLI is the H.J. Buchan Beta Gamma Sigma Distinguished Professor of Marketing for the 1986-1987 academic year at North Carolina A&T State University.

Review :
?All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life (QOL) issues. One such force is marketing, and contributors to this work look at the role marketing should, and can play in enhancing the QOL. The book, consisting of 17 essays by academicians, is divided into four major sections: the conceptualization of QOL, the interface between marketing and QOL, specific areas in which this interface occurs, and future avenues for the interface. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections.?-Choice "All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life (QOL) issues. One such force is marketing, and contributors to this work look at the role marketing should, and can play in enhancing the QOL. The book, consisting of 17 essays by academicians, is divided into four major sections: the conceptualization of QOL, the interface between marketing and QOL, specific areas in which this interface occurs, and future avenues for the interface. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections."-Choice


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Product Details
  • ISBN-13: 9780899301242
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Praeger Publishers Inc
  • Language: English
  • ISBN-10: 089930124X
  • Publisher Date: 23 Jun 1987
  • Binding: Hardback
  • No of Pages: 366


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