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Home > Business and Economics > Business and Management > Business strategy > Cracking Creativity: The Secrets of Creative Genius for Business and Beyond
Cracking Creativity: The Secrets of Creative Genius for Business and Beyond

Cracking Creativity: The Secrets of Creative Genius for Business and Beyond


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About the Book

The field of business creativity is gaining more and more attention as new and better ideas, products and services emerge. This text presents strategies and ideas that should prove useful for all those seeking that first great marketing idea.

Review :
"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." -- How"Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." -- TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."--New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtual


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Product Details
  • ISBN-13: 9780898159134
  • Publisher: Random House USA Inc
  • Publisher Imprint: Ten Speed Press
  • Height: 235 mm
  • Returnable: N
  • Width: 190 mm
  • ISBN-10: 089815913X
  • Publisher Date: 01 Jul 1998
  • Binding: Hardback
  • Language: English
  • Sub Title: The Secrets of Creative Genius for Business and Beyond


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