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Home > Language, Linguistics & Creative Writing > Language: reference and general > Writing and editing guides > Motives for Metaphor in Scientific and Technical Communication: Large Type Edition(Baywood's Technical Communications)
Motives for Metaphor in Scientific and Technical Communication: Large Type Edition(Baywood's Technical Communications)

Motives for Metaphor in Scientific and Technical Communication: Large Type Edition(Baywood's Technical Communications)


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About the Book

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Table of Contents:
Acknowledgments Introduction: The Problem of Metaphor in Scientific and Technical Communication Differentiating between Scientific and Technical Communication Metaphor and Analogy Summary of Chapters Chapter One: Reintroducing Metaphor in the Technical Communication Classroom Problem Methodology Some General Considerations of Metaphor Technical Communication Textbooks Science Writing Texts Chapter Two: Metaphor in the Technical Communication Literature Metaphor and the Computer Technical Communication Theory Technical Communication Pedagogy Conclusion Chapter Three: A Review of the Theories of Metaphor Substitution Theory of Metaphor Aristotle on Metaphor Twentieth-Century Substitutionists Nietzsche and Post-Modern Metaphor The Tensionists: An Introduction to Interaction The Interactionists Metaphor as Epistemology Conclusion Chapter Four: The Metaphor of Mathematics: A Case Study of the Solar System Analogy Scottish Natural Philosophy Lodge and the BAAS The Solar System Analogy The Solar System Analogy in Secondary-School Texts A Narrative History of the Solar System Analogy Lord Kelvin James Clerk Maxwell J. J. Thomson Oliver Lodge Ernest Rutherford Niels Bohr Conclusion Chapter Five: The Question of Metaphor in Natural Language: A Case Study The Question of Cloning Recognition of the Dominant/Emergent Metaphors The Effect Upon the Scientific Community Conclusion Chapter Six: Implications An Approach Based on this Study Other Avenues for Research References Index

About the Author :
Timothy D. Giles has been involved in technical communication for more than 20 years. His articles on metaphor and other technical communication topics have appeared in the Journal of Technical Writing & Communication and other publications. He teaches technical communication and other writing courses for Georgia Southern University's Department of Writing and Linguistics. His Ph.D., in Rhetoric, Scientific, and Technical Communication, is from the University of Minnesota, St. Paul, and his M.A., in English, Technical and Professional Writing, is from East Carolina University, where he first began reading about metaphor in scientific and technical communication.

Review :
"Giles reminds us of the power of metaphor to shape scientific thinking and its development. This is an important book for anyone interested in practicing or teaching technical communication." -Stuart A. Selber, Associate Professor, Penn State University "Motives for Metaphor presents an important and detailed account of metaphor as a key epistemological strategy for scientific and technical disciplines. In detailed historical accounting and in case studies on the definition of he atom and the representation and debate over cloning. Giles shows us how metaphor is crucial for invention, meaning making, and stabilizing knowledge within scientific practices." -Brenton Faber, Professor, Author, Discourse, Technology & Change"


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Product Details
  • ISBN-13: 9780895033376
  • Publisher: Baywood Publishing Company Inc
  • Publisher Imprint: Baywood Publishing Company Inc
  • Height: 229 mm
  • No of Pages: 182
  • Sub Title: Large Type Edition
  • Width: 152 mm
  • ISBN-10: 0895033372
  • Publisher Date: 15 Apr 2008
  • Binding: Hardback
  • Language: English
  • Series Title: Baywood's Technical Communications
  • Weight: 850 gr


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