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The Art of Perception: Memoirs of a Life in PR

The Art of Perception: Memoirs of a Life in PR


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About the Book

The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.

About the Author :
Leaf has lived in New York, Brussels, London and Hong Kong was with international PR firm Burson-Marsteller for forty years. He now has his own company, Robert S. Leaf Consultants, and specializes in advising and training top executives, but he has remained in the Burson-Marsteller offices and still acts as an advisor to the firm. Leaf is listed in Who's Who in the World, Who's Who in America, Debrett's People of Today and was awarded the Chartered Institute of Public Relations first award for outstanding achievements in international public relations.

Review :
"There's no other person in the public relations business who knows more about the ins and outs of establishing a global network capable of serving the public relations and communications of the world's largest corporations. What he writes is well worth reading." --Harold Burson, cofounder, Burson-Marsteller "Loaded with small gems." "O'Dwyer's PR Services Report "" "Loaded with small gems." --"O'Dwyer's PR Services Report " "Loaded with small gems." --O'Dwyer's PR Services Report "Loaded with small gems." O'Dwyer's PR Services Report "


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Product Details
  • ISBN-13: 9780857890023
  • Publisher: Atlantic Books
  • Publisher Imprint: Atlantic Books
  • Height: 241 mm
  • No of Pages: 304
  • Sub Title: Memoirs of a Life in PR
  • Width: 162 mm
  • ISBN-10: 0857890026
  • Publisher Date: 01 Sep 2012
  • Binding: Hardback
  • Language: English
  • Spine Width: 30 mm
  • Weight: 633 gr


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