Designing Business and Management

Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship. Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.

Table of Contents:
Acknowledgements An Introduction to Designing Business, Jürgen Faust, MHMK, Munich, Germany and Sabine Junginger, School of Design Kolding, Denmark Design Shifts 1. Design on New Ground: The Turn to Action, Services & Management, Richard Buchanan, Weatherhead School of Management, Case Western Reserve University, USA 2. Designing Business Matters means Designing Business Models, Jürgen Faust, Macromedia University, Germany 3. Thoughts on Design as a Strategic Art for Organizations, Sabine Junginger, Kolding School of Design, Denmark Organizational Developments 4. Struggle in Designing and in Management, Richard Boland, Weatherhead School of Management, Case Western Reserve University, USA 5. Three Thousand Years of Designing Business & Organizations, Ken Friedman, Swinburne University of Technology, Australia 6. Redesigning Organization Design, Daved Barry, Copenhagen Business School, Denmark Design Thinking Approaches 7. Bridging Design and Business Thinking, Charles Burnette, Design Educator, USA 8. Design Thinking as an Indication of a Paradigm Shift, Oliver Szasz, MHMK, Germany 9. Design Thinking in Teaching Innovation, Castulus Kolo and Christoph Merdes, MHMK Germany 10. Emerging Production Models: A Design Business Perspective, Stefano Maffei and Massimo Bianchini, Politecnico Milan, Italy 11. Handmade by Love-Crochet Work and Social Business Design, Nadja Ruby, Elisa Steltner and Wolfgang Jonas, University of Arts Braunschweig, Germany Educational Challenges 12. A Studio at a Business School? Stefan Meisiek, Copenhagen Business School Denmark, Denmark 13. Designing Education for Business by Teal Triggs, University of the Arts, UK 14. Collaboration requires Design Thinking by Matthew Hollern, Cleveland Institute of the Arts, USA 15. Translational Design – The Evolution of Design Management for the 21st Century, Michele Rusk, University of Ulster, Ireland 16. Weaving Together Creative Problem-Solving (CPS) and Design Thinking in an MBA Class, Amy Zidulka, Royal Roads University, Canada Index

About the Author :
Sabine Junginger is a fellow at the Hertie School of Governance and a visiting professor at Macromedia University of Applied Sciences, Germany. She co-edited the Handbook of Design Management (2011) and has had articles published in Design Issues, The Design Journal, The Journal of Business Strategy and the Design Management Review. Jürgen Faust is vice-president of Macromedia University Munich, Germany. He has also served as a dean for academic affairs at Macromedia University, and was the international consultant for strategy and development at the Istituto Europeo Disegno Group in Milan, Italy. His other works include Dialogues in the Realm of Managing as Designing (2004) and Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens (2007).

Review :
Responding to the latest developments in theory and application, this book reflects upon the ways in which design thinking can be approached from various academic and practical backgrounds. Together, the contributors point the way for designing business as a field of research and practice – and as an emerging management discipline. Design is facing a radical transition from individual method to entrepreneurial/corporate strategy … the focus has always been on the individual artistic expressions of designers. Now is the time to firmly incorporate design into corporate processes and this book offers an excellent foundation for this. Strategic thinking and acting is needed ... here product design becomes lifestyle.