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Multi-Channel Marketing to Sell Your Book Around the World in a Day: (No. 8 In a Day Series)

Multi-Channel Marketing to Sell Your Book Around the World in a Day: (No. 8 In a Day Series)


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About the Book

If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.

Table of Contents:
How the Digital Revolution is Changing the Publishing Landscape; The Lightning-Fast Nature of Integrated or Multichannel Book Marketing; Planning Your Global Marketing Campaign; IPR Licence: Virtual Rights Agency

About the Author :
Darin Jewell is a professional literary agent and author of 'How to Sell and Market Your Book'. He is a regular speaker in writing seminars and writing groups, and represents bestselling authors Fergus O'Connell, Michael G. R. Tolkien, Mark Leigh and Simon Brown. Conrad Jones is a bestselling ebook author, and has been interviewed on the BBC and radio as an ebook specialist. His 'Soft Target' thrillers were in the top 40 for nearly 12 months, with 'The Child Taker' reaching #1 in thriller law books, and 'Tank' reaching #1 in thriller war books.


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Product Details
  • ISBN-13: 9780857281074
  • Publisher: Thames River Press
  • Publisher Imprint: Thames River Press
  • Language: English
  • ISBN-10: 0857281070
  • Publisher Date: 01 Jul 2013
  • Binding: Digital (delivered electronically)
  • Series Title: No. 8 In a Day Series


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Multi-Channel Marketing to Sell Your Book Around the World in a Day: (No. 8 In a Day Series)
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Multi-Channel Marketing to Sell Your Book Around the World in a Day: (No. 8 In a Day Series)
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