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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > The Start-Up Guide: How to Start a Successful Small Business
The Start-Up Guide: How to Start a Successful Small Business

The Start-Up Guide: How to Start a Successful Small Business


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About the Book

"The Start-Up Guide" is the indispensable book for anyone looking to set up their own small business. It's a process everyone has dreamed of, but it can often be shrouded in the mist of spreadsheets and red tape (not to mention Dragon smoke). The real process is simple and fun - in fact it can be the most exciting thing you'll ever do - if you know how. And with the digital world at your fingertips, it's never been quicker - nor has growth and global reach ever been more possible. Emma Jones has founded several successful small businesses, and in "The Start-Up Guide" takes you through every step of getting your own enterprise going with a bang. It helps you find out: how to come up with and refine your ideas for a small business; what the existing market and competitors mean for your enterprise; how to put together a solid business plan and get your company officially set up; the best methods for generating sales and effective publicity; and, how to make sure you grow your small business for the long term. This book is full of the best possible advice: insights and ideas that work, including case studies from people who've already started their own successful small businesses. Join the start-up revolution today!

Table of Contents:
Introduction I. Prepare 1. Coming Up With an Idea 2. Research the Market 3. Write a Plan 4. Register the Company 5. Protect the Brand 6. Take Care of Household Admin 7. Setting Up With IT 8. Working 5 to 9 9. Starting on a Budget II. Launch 10. Create a First Impression 11. Make Sales 2. Make Some Noise! III. Grow 13. Attract Customers Back 14. Focus On What You Do Best and Outsource the Rest 15. Keep the Business in Balance Conclusion Tweet Tweet! IV. Templates Template 1: Market Research Template 2: SWOT Analysis Template 3: Business Plan Template 4: Form IN01 Template 5: Admin Checklist Template 6: Tech Checklist Template 7: Marketing and Promotion Checklist Template 8: Invoice Management Index

About the Author :
Emma Jones is founder and editor of Enterprise Nation (www.enterprisenation.com), the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. She is also author of bestselling books Spare Room Start Up (9781905641680), Working 5 to 9 (9781906659684) and Going Global (9781908003003).


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Product Details
  • ISBN-13: 9780857191311
  • Publisher: Harriman House Publishing
  • Publisher Imprint: Harriman House Publishing
  • Sub Title: How to Start a Successful Small Business
  • ISBN-10: 0857191314
  • Publisher Date: 28 Mar 2011
  • Binding: Digital (delivered electronically)


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