Working with Style
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
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Home > Art, Film & Photography > Industrial / commercial art & design > Typography & lettering > Working with Style: Traditional and Modern Approaches to Layout and Typography
Working with Style: Traditional and Modern Approaches to Layout and Typography

Working with Style: Traditional and Modern Approaches to Layout and Typography


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About the Book

This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.

Table of Contents:
Part 1 The traditional style: layout and design - structure, design principles, elements, layout; traditional typograpy - background, choosing typefaces, typesetting test, display type, hierarchy; examples and summary. Part 2 The modern style: background; principles; elements; typography; structure; layout; examples; summary. Part 3 Workbook: construction basics; constructing margins by spread; constructing a golden rectangle; constructing single page margins; constructing positioning guides; setting up a basic grid; setting up a typographic grid; layout variations on a grid; using traditional structure; one ad six ways; modern graphic elements; recreating a classic page; making text more compact; templates.


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Product Details
  • ISBN-13: 9780823058723
  • Publisher: Watson-Guptill Publications
  • Publisher Imprint: Watson-Guptill Publications Inc.,U.S.
  • Height: 230 mm
  • Returnable: N
  • ISBN-10: 0823058727
  • Publisher Date: 01 Jul 1990
  • Binding: SA
  • Language: English
  • Sub Title: Traditional and Modern Approaches to Layout and Typography


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