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BUZZ. How to Create It and Win With It: How to Create It and Win with It

BUZZ. How to Create It and Win With It: How to Create It and Win with It


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About the Book

How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star.

Table of Contents:
Part One: How Buzz Begins Chapter 1: Honesty Comes First Chapter 2: Find Your Niche Chapter 3: The Power of My Pen Part Two: Creating a Stir Chapter 4: Crafting Your Persona Chapter 5: How to Predict and Engage the Media Chapter 6: Creating Rabid, Loyal Followers Part Three: Trusting Your Plan Chapter 7: Why Your Gut Rules Every Time Chapter 8: Pick Your Fights, Enforce Your Rights Chapter 9: Turning Mistakes into Opportunities Part Four: Recognizing Victory Chapter 10: Keep to Your Schedule (It’s All in the Follow-Through) Chapter 11: How to Withstand Public Scrutiny Chapter 12: Keep Your Mind Wide Open

About the Author :
Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including The Complete Idiot’s Guide to Making Money on Wall Street and The Complete Idiot’s Guide to Managing Your Money.


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Product Details
  • ISBN-13: 9780814474624
  • Publisher: Amacom
  • Publisher Imprint: Amacom
  • Height: 93 mm
  • Returnable: N
  • Sub Title: How to Create It and Win with It
  • Width: 64 mm
  • ISBN-10: 0814474624
  • Publisher Date: 16 May 2008
  • Binding: Hardback
  • Language: English
  • Spine Width: 8 mm
  • Weight: 1 gr


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