Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow.
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones.
Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:
- The Iconoclastic Leader
- Disruptive Innovation
- A Higher Purpose
- Built In, Not Bolted On
- Mainstream Appeal
- New Behavioral Contract
Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
Table of Contents:
Contents
Introduction: Billion with a “B”
Chapter 1. The Iconoclastic Leader
Chapter 2. Disruptive Innovation
Chapter 3. A Higher Purpose
Chapter 4. Built In, Not Bolted On
Chapter 5. Mainstream Appeal
Chapter 6. A New Behavioral Contract
Conclusion
Index
About the Author :
E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.
Review :
..".a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail
..".making sustainability relevant to the mainstream...a very readable work on a subject that often receives a dull treatment." --The Irish Times
..".plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia
"A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." --Kirkus Reviews
"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business." --Internal Auditing
"The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation." --Autamme
