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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance
The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance

The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance


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About the Book

How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.

About the Author :
Dave Mock is a practicing engineer and consultant to the telecommunications industry, and has written extensively for online and print publications, including The Motley Fool, The Feature, and Unstrung.

Review :
..". a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -Glider Technology Report ..".an excellent read with good reporting on the history of CDMA development in cellular radio." -Privateline.com "The Qualcomm Equation by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance....In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company." -Glider Technology Report ..". a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report" ..".an excellent read with good reporting on the history of CDMA development in cellular radio." -Privateline.com .".. a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report" ."..an excellent read with good reporting on the history of CDMA development in cellular radio." -Privateline.com ""The Qualcomm Equation" by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance....In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company." "-Glider Technology Report" “…an excellent read with good reporting on the history of CDMA development in cellular radio.” -Privateline.com “"The Qualcomm Equation" by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance….In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company.” "-Glider Technology Report" "... a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report" .,." a probing account of the rise of the company and the development of its multifaceted strategies for dominance." -"Glider Technology Report" .,."an excellent read with good reporting on the history of CDMA development in cellular radio." -Privateline.com ""The Qualcomm Equation" by Dave Mock, is a probing account of the rise of the company and the development of its multifaceted strategies for dominance....In this wide ranging and lucidly written book, he [the author] evokes the personalities, the interwoven innovations, the tumultuous history, the global strategy, and the intellectual property of what has become the exemplary Twenty-First Century Technology Company." "-Glider Technology Report"


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Product Details
  • ISBN-13: 9780814408186
  • Publisher: Amacom
  • Publisher Imprint: Amacom
  • Height: 236 mm
  • No of Pages: 266
  • Spine Width: 26 mm
  • Weight: 548 gr
  • ISBN-10: 0814408184
  • Publisher Date: 04 Mar 2005
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance
  • Width: 163 mm


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The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance
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