Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organisation

"Aerospace giant Rockwell Collins typified the old-fashioned corporate approach to organizational learning: lackluster offerings in bland classroom settings, with little connection to the needs of employees or the goals of the company. Enter Cliff Purington and Chris Butler, who in three years transformed Rockwell into a full-fledged learning organization. With a strategy-based and technology-driven learning approach, a 400 percent increase in offerings, 24/7 access for 17,000 worldwide employees, and cost savings of $23 million, Rockwell is lauded and emulated by organizations all over the world. For this vital book, Purington and Butler have organized their revolutionary approach into 10 clear steps that can similarly transform any company. Readers will learn new ways to build relationships, define core learning objectives, present a solid business case, and implement programs and assess their value. Each step offers detailed processes to follow, and explains what worked (and what didn't), revealing the secrets behind Rockwell's stunning transformation."

Table of Contents:
"I. Ethical Leadership Intelligent Life in the Universe You're Better Ough Take Offense and Take the Offensive Standing on Common Ground False Prophets Park Your Ethicar in the Harvard Yard You Don't Need Leaders to Tell People the Good News Machiavellian, Manipulative, or Masterful? Be-Guile More P-O-W-E-R to You II. Ethical Workplace Conduct Verbally Abusive Behavior E-Mail Ethics To Be or Not to Be...Civil Librarians Don't Rule the World! It's for a Good Cause Flirting with Danger Leader of the PAC Lobbying for Positions Neutron Neutrality Whatever It Takes III. Ethical Salesmanship A Stick in Time Saves Nine A Sale of Need Is a Sale Indeed Info fo' You Ethics from A to Z Sell-ebrities News-Capers Inside Scoops Ethics Audit Take the "Ow" Out of "Now" Drug Testing: An Employer's Right or an Employee's Wrong? IV. Ethical Management Ethics Evaluation Rites, Rights, and Wrongs That Feather in Your Cap Alphabet Soup-ervision Manager Management You Know There's a Child Will the Real Ethical Manager Please Stand? Codified Ethics Stand Up for Standards Perform as a Norm V. Ethical Teamwork Blindfold Obstacle Course Duty in General Judgment Daze Information Age-ing Whistle-Blown in the Wind How Do You Spell L-E-A-D-E-R? Declarations of Dependence There Is No Terror This Is the House That MAC Built Story Glory"

About the Author :
Cliff Purington (Cedar Rapids, IA) is the director of learning at Rockwell Collins. Chris Butler (Santa Barbara, CA) is president and cofounder of the Performance Engineering Group. Sarah Fister Gale (Minneapolis, MN) is a journalist whose work has appeared in Training and Online Learning magazines.

Review :
T+D: .,."an accessible and practical account of the experience in dealing with KM [knowledge management] issues....I would recommend Built to Learn to any trainer who's developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that's possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they've learned to help the rest of us along the way." T+D: ..".an accessible and practical account of the experience in dealing with KM [knowledge management] issues....I would recommend Built to Learn to any trainer who's developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that's possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they've learned to help the rest of us along the way." T+D: ..".an accessible and practical account of the experience in dealing with KM [knowledge management] issues....I would recommend Built to Learn to any trainer who's developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that's possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they've learned to help the rest of us along the way." T+D: ."..an accessible and practical account of the experience in dealing with KM [knowledge management] issues....I would recommend Built to Learn to any trainer who's developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that's possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they've learned to help the rest of us along the way." T+D: "…an accessible and practical account of the experience in dealing with KM [knowledge management] issues….I would recommend Built to Learn to any trainer who’s developing new learning strategies, especially involving e-learning technology. The book portrays an encouraging example of the kind of change journey that’s possible, and it gives clear and practical steps for getting there. The authors have done a good job of sharing what they’ve learned to help the rest of us along the way."