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Home > Business and Economics > Business and Management > Business strategy > The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success

The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success


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About the Book

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

About the Author :
Stone is the director of membership programs for the American Management Association.


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Product Details
  • ISBN-13: 9780814406397
  • Publisher: Amacom
  • Publisher Imprint: Amacom
  • Height: 238 mm
  • Returnable: N
  • Sub Title: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
  • Width: 160 mm
  • ISBN-10: 0814406394
  • Publisher Date: 20 Feb 2002
  • Binding: Hardback
  • Language: English
  • Spine Width: 25 mm
  • Weight: 502 gr


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The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
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