Marketing Analytics
Home > Business and Economics > Business and Management > Business studies: general > Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)
Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)

Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)


     0     
5
4
3
2
1



International Edition


X
About the Book

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

About the Author :
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.

Review :
The ability for marketers to connect their actions to broader business objectives is crucial not only to market success, but also to their standing as a valuable strategic partner in revenue generation. Marketing Analytics provides the marketer with a practical framework to help them think through the ways marketing motions can impact quantitative business goals, balance their resource allocation, and analyze the ROI. --Tiffany Pillifant, Senior Director, Marketing Effectiveness, Information Technology & Services, Thomson Reuters There is a lot in this book that I wish I had known when I was building my first company. Marketing Analytics would have made a real difference as I built the marketing capabilities at Retail Relay. --Arnie Katz, Former Chief Product and Technology Officer, StubHub; Founder, Retail Relay Today's marketers do not utilize a 'one size fits all' approach to reach their customers; instead they rely on highly specific data models and results from test-and-learn experiments to market their products. Marketing Analytics provides the key analytical tools and techniques, and business case studies with real life scenarios to help marketing professionals make data-driven decisions. It is a 'must have' for anyone with a growth mindset. --Sagar Joshi, Product Manager, M&T Bank


Best Sellers


Product Details
  • ISBN-13: 9780813945156
  • Publisher: University of Virginia Press
  • Publisher Imprint: University of Virginia Press
  • Height: 235 mm
  • No of Pages: 336
  • Series Title: Darden Business Series
  • Sub Title: Essential Tools for Data-Driven Decisions
  • Width: 184 mm
  • ISBN-10: 0813945151
  • Publisher Date: 30 Jan 2021
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 24 mm
  • Weight: 743 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)
University of Virginia Press -
Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing Analytics: Essential Tools for Data-Driven Decisions(Darden Business Series)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!