About the Book
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key conceptsincluding targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote effortsand a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
Table of Contents:
Contents * 1. Precinct Analysis * 2. The Campaign Team * 3. The Campaign Brochure * 4. The Volunteer Organization * 5. Fund-Raising * 6. Lawn Signs * 7. Targeting Voters * 8. Media * 9. The Candidate * 10. The Issue-Based Campaign * 11. Getting Out the Vote * 12. The Campaign Flowchart * 13. After the Ball * Appendix: Conducting a Precinct Analysis
About the Author :
Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.
Review :
"The fourth edition of The Campaign Manager still has the useful designs and tools you'll use every day and enough conceptual guidelines and background to help you invent your own systems when something unpredictable happens. But the elaboration of author Cathy Shaw's methods for Precinct Analysis, new to this edition, are the crown jewel. Her rigorous model will help you or your staff deliver more actionable and sophisticated planning than most of the hundred-million dollar Presidential campaigns of the last three decades . . . and for a lot less money. No matter how new you are to the game, Shaw will make you smarter. And no matter how experienced you are at it, there are original insights and tools that will build up your effectiveness." --Jeff Angus, Management consultant and author of Management by Baseball; former Washington state elections committee chair for the Citizens Party Praise for Previous Editions "Practical, witty, and fact-packed, this is the Bible of campaign management." --Les AuCoin, Former nine-term U.S. Congressman, Oregon
"This is an important book for anyone interested in modern campaign management. Candidates, party activists, seasoned professionals, and budding consultants will all find wisdom in Shaw's pages. In fact, I can't imagine anyone heading into the campaign trenches without a copy of The Campaign Manager!" --Daniel M. Shea, Director, Center for Political Participation at Allegheny College "Based on twenty years of experience, Shaw's Campaign Manager is quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign." --Mara Liasson, National Political Correspondent, NPR "Catherine M. Shaw's The Campaign Manager is a comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives, and other important topics. It gives easy-to-follow practical advice for candidates and campaigners from someone who has held office and who has run many successful elections and issue campaigns. It outlines what is needed to win elections at the local, state and national level." --James A. Thurber, Distinguished Professor and Director, Center for Congressional and Presidential Studies, American University
"With the experience of serving as a mayor and a chief of staff in the Oregon Legislature, Shaw ... presents a solid, comprehensive approach to managing local campaign--from observing the "ten commandments of campaigning" to avoiding the "cardinal sins" of electioneering. Written in as easily comprehensive and systematic approach, Shaw's book gives the reader the vital tools and components to not just strategize but also implement a modern local campaign." -Choice
The fourth edition of The Campaign Manager still has the useful designs and tools you ll use every day and enough conceptual guidelines and background to help you invent your own systems when something unpredictable happens. But the elaboration of author Cathy Shaw s methods for Precinct Analysis, new to this edition, are the crown jewel. Her rigorous model will help you or your staff deliver more actionable and sophisticated planning than most of the hundred-million dollar Presidential campaigns of the last three decades . . . and for a lot less money. No matter how new you are to the game, Shaw will make you smarter. And no matter how experienced you are at it, there are original insights and tools that will build up your effectiveness. Jeff Angus, Management consultant and author of Management by Baseball; former Washington state elections committee chair for the Citizens PartyPraise for Previous Editions Practical, witty, and fact-packed, this is the Bible of campaign management. Les AuCoin, Former nine-term U.S. Congressman, Oregon"
This is an important book for anyone interested in modern campaign management. Candidates, party activists, seasoned professionals, and budding consultants will all find wisdom in Shaw s pages. In fact, I can t imagine anyone heading into the campaign trenches without a copy of The Campaign Manager! Daniel M. Shea, Director, Center for Political Participation at Allegheny College Based on twenty years of experience, Shaw s Campaign Manager is quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign. Mara Liasson, National Political Correspondent, NPR Catherine M. Shaw s The Campaign Manager is a comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives, and other important topics. It gives easy-to-follow practical advice for candidates and campaigners from someone who has held office and who has run many successful elections and issue campaigns. It outlines what is needed to win elections at the local, state and national level. James A. Thurber, Distinguished Professor and Director, Center for Congressional and Presidential Studies, American University"
With the experience of serving as a mayor and a chief of staff in the Oregon Legislature, Shaw presents a solid, comprehensive approach to managing local campaign from observing the ten commandments of campaigning to avoiding the cardinal sins of electioneering. Written in as easily comprehensive and systematic approach, Shaw s book gives the reader the vital tools and components to not just strategize but also implement a modern local campaign. Choice "
