Uplift
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Uplift: The Bra in America

Uplift: The Bra in America


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About the Book

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Table of Contents:
Some Developments in Bra History Preface: Firming Up the Facts* 1. The Birth of the Brassiere 2. Brassieres Win a Niche in Fashion 3. Breasts Lost and Found 4. Brassieres Rise, Stocks Fall 5. Dutiful Brassieres 6. Boom and Busts 7. Ban the Bra? 8. Wondering About Bras App. A*Selected Brassiere Manufacturers App. B*Brassiere Brands Glossary Notes Selected Bibliography Index Acknowledgments

About the Author :
Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

Review :
"Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive."--Robert Gottlieb, New York Observer "In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book."--Publishers Weekly "Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere."--Valerie Steele, Fashion Institute of Technology


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Product Details
  • ISBN-13: 9780812236439
  • Publisher: University of Pennsylvania Press
  • Publisher Imprint: University of Pennsylvania Press
  • Height: 235 mm
  • Returnable: N
  • Weight: 635 gr
  • ISBN-10: 0812236432
  • Publisher Date: 21 Nov 2001
  • Binding: Hardback
  • Language: English
  • Sub Title: The Bra in America
  • Width: 155 mm


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