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Principles and Methods of Social Research

Principles and Methods of Social Research


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About the Book

This work draws from social psychological and communications research to reflect the newest statistical techniques associated with designs and data collection methods. It focuses on understanding the principles that govern the use of a particular method, rather than on understanding how a given method can be used to answer a specific question. Topics covered include issues of reliability and validity and the process of fitting the methodological designs to research aims. The text concentrates on research strategies, and focuses on data collection techniques, including systematic observational methods, content analysis, and scaling. It also contains chapters on meta-analysis - the quantitative synthesis of research results across many studies - and on the social responsibility and ethical requirements of the social research methodologist. This new edition contains a chapter on social cognition methods featuring expanded coverage of experimental operations and procedure, conducting experiments outside the laboratory, conceptual replication and meta-analysis, and questionnaire design and construction.

Table of Contents:
Contents: Preface. Part I: Introduction to Social Research Methods. Basic Concepts. Fitting Research Design to Research Purpose: Internal and External Validity. Measuring Concepts: Reliability and Validity. Part II: Research Design Strategies. Designing Experiments: Variations on the Basics. Constructing Laboratory Experiments. External Validity of Laboratory Experiments. Conducting Experiments Outside the Laboratory. Correlational Design and Causal Analysis. Quasi-Experiments and Evaluation Research. Survey Design and Sampling. Part III: Data Collection Methods. Systematic Observational Methods and Naturalistic Research. Interviewing. Content Analysis. Scaling Stimuli: Social Psychophysics. Scaling Individuals: Questionnaire Design and Rating Scale Construction. Social Cognition Methods: Measuring Implicit Thoughts and Feelings. Methods for Assessing Dyads and Groups. Part IV: Concluding Perspectives. Synthesizing Research Results: Meta-Analysis. Social Responsibility and Ethics in Social Research.


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Product Details
  • ISBN-13: 9780805839036
  • Publisher: Taylor & Francis Inc
  • Publisher Imprint: Lawrence Erlbaum Associates Inc
  • Edition: New edition
  • Language: English
  • No of Pages: 432
  • Weight: 850 gr
  • ISBN-10: 0805839038
  • Publisher Date: 01 Dec 2001
  • Binding: Hardback
  • Height: 254 mm
  • No of Pages: 432
  • Returnable: N
  • Width: 178 mm


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