About the Book
Impact of Mass Media, 4/e demonstrates the enormous impact that the mass media have had on culture, society, politics, and government - both in the United States and abroad. Presenting arguments by some of mass media's leading thinkers, observers, and critics, this collection of articles examines current, often controversial, issues and trends from a variety of perspectives. Impact of Mass Media, 4/e covers print and electronic media, advertising and public relations.
Table of Contents:
Indicates selections new to the edition. I. CHANGING MASS MEDIA. 1. The Growing Power of Mass Media, Ray Eldon Herbert. 2. The New TV: Stop Making Sense, Mitchell Stephens. 3. Identity Crisis of Newspapers, Doug Underwood. 4. The Age of Multimedia and Turbonews, Jim Willis. II. MASS MEDIA AND A CHANGING WORLD. 5. The Global Media Giants, Robert W. McChesney. 6. Global Mass Media Empires, Carl Bernstein. 7. Video Killed the Red Star, Dave Rimmer. 8. TV Once Again Unites the World in Grief, Tom Shales. III. MASS MEDIA AND A CHANGING AMERICA. 9. So Many Media, So Little Time, Richard Harwood. 10. Turning Out Traditional News, Howard Kurtz. 11. Is TV Ruining Our Children?, Richard Zoglin. 12. Crack and the Box, Pete Hamill. IV. FREEDOM AND RESPONSIBILITY. 13. Reflections on the First Amendment, George Reedy. 14. Keeping the Free Press Free, William Rentschler. 15. The Totalitarianism of Democratic Media, Dave Berkman. 16. Stop Making Sense, Christopher Lasch. V. ETHICAL VALUES. 17. Are Journalists People?, James Fallows. 18. Methods of Media Manipulation, Michael Parneti. 19. Photographs That Lie, J.D. Lasica. 20. Where We Went Wrong, Jules Witcover. VI. PROFIT VERSUS SERVICE. 21. The Empire Strikes, Ben Bagdikian. 22. Cutting Out the Heart and Soul of Newspapers, Sally Lehrman. 23. Profit and Quality are Inseparable, Leading Newspaper CEO's. 24. Learning to Love Lower Profits, Philip Meyer. VII. PUBLIC RELATIONS: MANIPULATING MASS MEDIA. 25. The Manufacture of Opinion, Scott Cutlip. 26. Is the Press Any Match for Powerhouse PR?, Alicia Mundy. 27. The CEO and the Reporter, Harold Burson. 28. Big Brother Gets Wired, John Stauber. VIII. ADVERTISING: MANIPULATING THE PUBLIC. 29. Cigarettes under Fire, Richard W. Pollay. 30. Rock 'Til They Drop, William D. Novelli. 31. The Squeeze, Russ Baker. 32. Woolly Times on the Web, Robyn Goldwyn Blumenthal. IX. SEX, CRIME, AND VIOLENCE. 33. Growing Up Violent, David S. Barry. 34. Armageddon Live at 6! Larry Platt. 35. What You See Is What You Think, Diana Workman. 36. The V-Chip Story, Mary Ann Banta. X. POLITICS. 37. No Business Like Show Business, Elliot Carlson. 38. The Phantom Liberal, Justin Lewis, Michael Morgan, and Sut Jhally. 39. The Alienated American Voter: Is the News Media to Blame?, Richard Harwood. 40. The Electronic Republic, Lawrence K. Grossman. XI. GOVERNMENT. 41. The Art of Bulldogging Presidents, Sam Donaldson. 42. The Media May Devour Democracy, George J. Mitchell. 43. Government Secrecy: Easy, Dangerous, and Undemocratic, Jessica Matthews. 44. News of the Congress by the Congress, Mary Collins. XII. WAR AND THE MILITARY. 45. Mass Media as Weapons of Modern Warfare, Ray Hiebert. 46. The Pentagon Position on Mass Media, Pete Williams. 47. Missed Story Syndrome, Kate McKenna. 48. The Video Vise in the Bosnia War, Michael Beschloss. XIII. MINORITIES. 49. Advocating Diversity in an Age of Electronic News, Felix Gutierrez. 50. Stats, Lies, and Videotape, Ishmael Reed. 51. Black on Black, Jim Strader. 52. A TV Generation Is Seeing beyond Color, Nancy Hass. XIV. WOMEN, MEN, CHILDREN. 53. We've Come a Long Way, Maybe, Kay Wills. 54. Is It Just Like Me, or Do All These Women Look Like Barbie?, Shella Gibbons. 55. Media Myths and Men's Work, Ian Harris. 56. Boob Tube and Children's Brain Drain, Don Oldenburg. XV. MASS CULTURE. 57. "New News" and a War of Cultures. 58. The Cultural Elite, Jonathan Alter. 59. Are We Witnessing the Slow Death of Culture?, Hal Crowther. 60. The Fragmenting of America, Robert J. Samuelson. XVI. TECHNOLOGY AND THE FUTURE. 61. The Worst Is Yet to Come, Ted Koppel. 62. The New Journalist, Carl Sessions Stepp. 63. The Threat and the Promise, Peter F. Eder. 64. The Media in 2045. Not a Forecast, a Dream, Claude-Jean Bertrand.
