The Influentials
Home > Society and Social Sciences > Sociology and anthropology > The Influentials: People Who Influence People(SUNY series, Human Communication Processes)
The Influentials: People Who Influence People(SUNY series, Human Communication Processes)

The Influentials: People Who Influence People(SUNY series, Human Communication Processes)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

Table of Contents:
Tables Foreword by Elihu Katz Preface Part 1. The Birth of the Opinion Leadership Concept 1. Prologue: Opinion Leaders in the Wilderness 2. The Early Studies Part 2. The Golden Age of Opinion Leaders: Methods, Typologies, and Characteristics 3. The Methods of Studying Opinion Leadership 4. Typologies of Opinion Leaders 5. The Characteristics of Opinion Leaders 6. Who Leads the Leaders? Part 3. The Spheres of Opinion Leadership 7. Opinion Leaders in Marketing 8. Opinion Leaders in Fashion 9. Opinion Leaders in Politics 10. Opinion Leaders in Family Planning 11. Opinion Leaders in Science 12. Opinion Leaders in Agriculture 13. Opinion Leaders in Health Care Part 4. The Fight for Survival 14. Criticism and Modifications 15. The Influentials: Reemergence of Opinion Leaders? 16. The Influentials as Leaders and Agenda-setters Notes Bibliography Index

About the Author :
Gabriel Weimann is the Chairman of the Department of Communication and Associate Professor in the Department of Sociology at the University of Haifa. He is co-author of Hate on Trial: The Zundel Case, the Media, and Public Opinion in Canada and The Theater of Terror: The Mass Media and International Terrorism.

Review :
"I know of no book in this area that provides the depth, breadth, and clarity this book has. It would make an excellent text for upper-division and graduate courses, as well as an invaluable addition to the personal library of any scholar in mass communication, political communication, social change, or national development." - Anne M. Nicotera, Howard University "This is a very readable book that provides a comprehensive historical review and analysis of the relevant multidisciplinary literature on opinion leadership. The author does a fine job of identifying and examining the strengths and weaknesses of past research and identifies promising trends for future inquiry." - Gary Kreps, Northern Illinois University


Best Sellers


Product Details
  • ISBN-13: 9780791421420
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Height: 229 mm
  • No of Pages: 370
  • Series Title: SUNY series, Human Communication Processes
  • Sub Title: People Who Influence People
  • Width: 152 mm
  • ISBN-10: 0791421422
  • Publisher Date: 30 Sep 1994
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 508 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Influentials: People Who Influence People(SUNY series, Human Communication Processes)
State University of New York Press -
The Influentials: People Who Influence People(SUNY series, Human Communication Processes)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Influentials: People Who Influence People(SUNY series, Human Communication Processes)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!