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New Product Development: Successful Innovation in the Marketplace

New Product Development: Successful Innovation in the Marketplace


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About the Book

New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help businessmen innovate and keep their company on the leading edge, no matter what type of industry they are in!

Table of Contents:
Foreword Preface Using This Book Executive Summary Part I: Find New Products Chapter 1. Innovation: A Relentless Thrust Three Levels of Innovative Vision Product and Service Superiority The Bowers Group: A Subsidiary of Spear and Jackson Plc. Chapter 2. Making Innovations Happen An Example: Terrofin Inc. Genevac Limited Part II: Moving On—Successful Developments Chapter 3. Success Success Factors British Gas Services Ltd. Chapter 4. Hitting the Ground Running Quick Response Siddall and Hilton Ltd. Communications Chapter 5. Ideas, Ideas, Ideas Ideas from Within the Business Ideas from Outside the Business Strategic Alliances Environmentally Friendly Products Chapter 6. Product Development: Corporate Strategy The Corporate Strategy: Targets International Alliances A Pharmaceutical Company: Lifelong Part III: Centers of Excellence Chapter 7. Centers of Excellence A Center of Excellence in a Service Company: Insight Monitoring Imperial Carpets: An Example of the Organization and Management of a Small, Growing Firm Other Examples Issues of Excellence Developing Tools for the Twenty-First Century Centers of Excellence: A Checklist Chapter 8. Staffing: The Innovative Atmosphere Preparing the Company Recruitment Appointment Training Ideas People Staffing Conclusion G. R. Wright and Sons Chapter 9. In-House or Contracting Out? The Company B Strategy A Company Led by Innovation Chapter 10. Design New Products: Technology-Design-Led The Design Department Customer-Led Innovation Almec Design Services Ltd. Chapter 11. Technical Research The Research and Development Department The Product Development Committee Stimulation and Constraint Key Issues GQ Parachute Limited Chapter 12. High Tech The High-Tech Message Government Intervention The St. James’s Place Group Chapter 13. New Products by Branding: Basic Industries Trees and Forest Management Basic Industries Cross-Industry Associations Codemasters Part IV: Where Do We Go From Here? Chapter 14. Services Accountancy and Law Advertising and Publicity The Hospitality and Tourism Industries Changing Terms of Business Services Always Important Sheffield Chamber of Commerce and Industry Chapter 15. Market Research Chapter 16. Companies and Governments: The Hostility and the Emerging Consensus (“Poor Mr. Gates”) Chapter 17. Failures Risk Chapter 18. Investing in New Product Development In an Age of Obsolescence The Investment Decisions Strategic Alliances Chapter 19. The Product Launch: Looking Ahead, Some Ethical Issues The Product Launch Ethical Issues References Index of Names Index of Topics Reference Notes Included

About the Author :
Erdener Kaynak, Nicholas Mills, Michael Z Brooke



Product Details
  • ISBN-13: 9780789015662
  • Publisher: Taylor & Francis Inc
  • Publisher Imprint: Routledge
  • Height: 216 mm
  • No of Pages: 248
  • Weight: 521 gr
  • ISBN-10: 0789015668
  • Publisher Date: 12 Dec 2002
  • Binding: Hardback
  • Language: English
  • Sub Title: Successful Innovation in the Marketplace
  • Width: 156 mm


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