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Home > Business and Economics Books > Business and Management > Management and management techniques > Management: leadership and motivation > The Power of Nice: How to Conquer the Business World with Kindness
The Power of Nice: How to Conquer the Business World with Kindness

The Power of Nice: How to Conquer the Business World with Kindness


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About the Book

In today's interconnected, global marketplace, reputation is more crucial than ever. Companies and people who can be counted on for cooperation and fair play will forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Studies also show that "nice" companies have lower employee turnover and recruitment costs and higher productivity, challenging the conventional "me or you" mentality of capitalism. In this rewarding audio, Linda Kaplan Thaler and Robin Koval share stories of their own professional lives and those of other successful businesses to reveal that, contrary to conventional wisdom, nice guys and gals do finish first. Filled with helpful tips and inspiring advice, The Power of Nice will transform how each of us lives and works.

About the Author :
Linda Kaplan Thaler is the CEO and chief creative officer of the Kaplan Thaler Group, an advertising agency which has won thirteen Clio Awards. Kaplan Thaler is the coauthor of the national bestseller Bang! She lives in the New York metropolitan area. Robin Koval is the president of the Kaplan Thaler Group, an advertising agency that has won thirteen Clio Awards. She has appeared on the Today show, the Martha Stewart Show, Good Morning America, and Nightline. A sought-after speaker, Koval has presented to audiences across the country, sharing her thoughts on such diverse topics, including marketing strategy, brand building, the advertising industry, women's leadership, and retaining top talent, among many others. Koval is also a faculty member at New York University, where she is an adjunct professor in the Steinhardt School of Culture, Education, and Human Development. She is the coauthor of Bang! and lives in the New York metropolitan area. Oasis Audio, founded in 1999, is an audio publishing house that sells a wide variety of genres, including inspirational, self-help, Bibles, non-fiction, children's, and business titles. Oasis Audio currently publishes more than 120 Christian audio titles per year, more than any other audio publisher in the United States.

Review :
"[Thaler and Koval's] conversational style gives one the feeling of being in their presence and participating in a discussion. They prove through their many experiences that it really does pay to be nice...These two women, talented in business, writing, and speaking, make this a must-hear book for leaders in any walk of life." -- "AudioFile" "For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You'll be glad you did." -- "Donald Trump" "Though a lively and pleasant read, this is not a cutesy little bonbon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual. Some exercises, like turning personal disappointment into positive energy, are even quite therapeutic." -- "Publishers Weekly"


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Product Details
  • ISBN-13: 9780786158447
  • Publisher: Blackstone Audiobooks
  • Publisher Imprint: Blackstone Audiobooks
  • Edition: Unabridged edition
  • Language: English
  • Spine Width: 30 mm
  • Weight: 227 gr
  • ISBN-10: 0786158441
  • Publisher Date: 01 Jan 2007
  • Binding: CD-Audio
  • Height: 155 mm
  • Returnable: N
  • Sub Title: How to Conquer the Business World with Kindness
  • Width: 170 mm


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