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Comic Wars: Marvels Battle For Survival

Comic Wars: Marvels Battle For Survival


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About the Book

From the coauthor of the "New York Times" bestseller "Every Spy a Prince" comes the colorful true story of the business superheroes who rescued Marvel Comics from bankruptcy. In the mid-1990s, Marvel Entertainment became embroiled in a crisis as strange as one of its comic book stories. Locked in a battle for control of the half-century-old company were two Goliath-style corporate raiders and two virtually unknown Davids: Israeli immigrants with a passion for the toy business. This was a test of wills that led to a unique Wall Street showdown. Combining hard-hitting journalism with entertaining storytelling, "Comic Wars" takes readers behind the scenes of America's most bitter bankruptcy and captures the high-stakes, often hilarious twists and turns of this financial fiasco. The unforgettable cast of characters ranges from tycoon Ron Perelman (who bankrupted Marvel through overexpansion) and Carl Icahn (who then launched a hostile takeover of Marvel) to Ike Perlmutter and Avi Arad, scrappy owners of Toy Biz and the duo who ingeniously outmaneuvered the moguls. Culminating with Ike and Avi's triumphant launch of the blockbuster movie "X-Men", and published just in time for the "Spider-Man" live-action movie, this is a marvelous must-read for the business world and all admirers of true grit.

Review :
"Dan Raviv is a wizard. Though "Comic Wars is a factual account of the origins and aftermath of a corporate bankruptcy, he's managed to make it as suspenseful and exciting as the superhero thrillers over which most of the battle was fought. Even though I've lived through those harrowing days, thanks to Dan's book, I've gained a new understanding of the whole incredible event." -Stan Lee "Who'd have thought that the battle over a comic book would produce such an incredible story. A page-turning delight." -Larry King "Dan Raviv turns his well-known investigative skills to something new: the hidden story of the bankruptcy that had all us comic fans worried. So dramatic and true-to-life that I couldn't put it down." -Steve Geppi, President, Diamond Comic Distributors "A page-turner that is both a valuable cautionary tale about shaky junk bonds and other unwise investments, and a rollicking good read." -Marshall Loeb, Marketwatch.com, former editor of "Fortune and "Money "Raviv reveals the tragic consequences of financiers with supersized personas on a collision course with creativity. Moguls, wannabe moguls, and the countless victims of moguls will appreciate this mythic tale that really happened." -Jeffrey Sonnenfeld, Associate Dean, Yale University School of Management "This is a great book. It tells an incredible story that will keep you on the edge of your chair." -Wolf Blitzer, CNN anchor


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Product Details
  • ISBN-13: 9780785116066
  • Publisher: Marvel Comics
  • Publisher Imprint: Marvel Comics
  • Height: 235 mm
  • Returnable: N
  • Weight: 531 gr
  • ISBN-10: 0785116060
  • Publisher Date: 04 Aug 2004
  • Binding: Paperback
  • Language: English
  • Spine Width: 15 mm
  • Width: 152 mm


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