86 Percent Solution, The
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Home > Business and Economics > Business and Management > Sales and marketing > 86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years


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About the Book

Table of Contents:
About the Authors. Seeing Geeti. Preface: Do You Want to Be in This Market? Can You Afford Not to Be? Acknowledgments. 1. The Lands of Opportunity.     The 86 Percent Opportunity      Opportunities at Many Levels      Characteristics of Emerging Markets and Opportunities They Create      Finding Solutions      The 86 Percent Solution      Notes  2. Don’t Build a Car When You Need a Bullock Cart.     Designing for Six-Yard Saris      Back to Basics      Riding the Bullock Cart      The 86 Percent Solution      Notes  3. Aim for the Ricochet Economy.     The Ricochet Economy      Taking Aim      More Bounce      The 86 Percent Solution      Notes  4. Connect Brands to the Market.     Market-Stall Economies      Brand Consciousness      Strategies for Harnessing Local Brands      Brands on the Run      The 86 Percent Solution      Notes  5. Think Young.     A Fountain of Youth      Strategies for the Youth Market      Youth Leads to Growth      The 86 Percent Solution      Notes  6. Grow Big by Thinking Small.     Inverted Pricing      Small Homes      Strategies for Thinking Small      Small Wonders      The 86 Percent Solution      Notes  7. Bring Your Own Infrastructure.     A Tale of Two Markets      Regulatory and Financial Infrastructure      Finding Opportunities in Infrastructure      Overlapping Infrastructures      The 86 Percent Solution      Notes  8. Look for the Leapfrog.     Leapfrog Strategies      Beyond Appropriate Technology      The 86 Percent Solution  9. Take the Market to the People.     Complex Distribution      Strategies for Taking the Market to the People      Seeing Opportunities That Are Off the Grid      The 86 Percent Solution  10. Develop with the Market.     Strategies for Developing with the Market      Four Paths      Evolving Opportunities      The 86 Percent Solution      Notes  Conclusion: An Opportunity Not to Be Missed. Appendix A: Complex Tapestry.     Convergence of Civilizations      Realizing the Gains      Population Equals Profits      Notes  Index.

About the Author :
The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the Next 50 YearsAbout the Authors Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. Mahajan is author or editor of nine books. He is one of the world's most widely cited researchers in business and economics. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide. Kamini Banga is an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd. Her clients have included Cadbury, Philips, Johnson & Johnson, Coca-Cola, and many others. She has traveled extensively in Asia and Southeast Asia, conducting training programs on market research and consumer behavior. During a three-year stint in London, she worked with the Harris Research Center as a consultant on ethnic issues for companies including British Airways and the BBC. Banga writes and edits business articles for Economic Times, The Smart Manager, Business Today, and other leading Indian business publications, and is a non-executive director on several company boards. She is a graduate of the Indian Institute of Management, the premier institute for MBA education in India. A former resident of Mumbai, India, she now lives in London. © Copyright Pearson Education. All rights reserved.


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Product Details
  • ISBN-13: 9780768668148
  • Binding: Digital download
  • No of Pages: 256
  • ISBN-10: 076866814X
  • Language: English
  • Sub Title: How to Succeed in the Biggest Market Opportunity of the Next 50 Years


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