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Home > Children's Books > Teen & Young Adult General interest > Biography and autobiography > The Cornflake King: W. K. Kellogg and His Amazing Cereal(Genius at Work! Great Inventor Biographies)
The Cornflake King: W. K. Kellogg and His Amazing Cereal(Genius at Work! Great Inventor Biographies)

The Cornflake King: W. K. Kellogg and His Amazing Cereal(Genius at Work! Great Inventor Biographies)


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About the Book

Will Keith Kellogg was working as a salesman and accountant for his brother's health food company when one day a mistake produced a different-tasting cereal flake. Despite his brother's objections, W. K. Kellogg did some more experimenting and developed Kellogg's Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

Review :
Genius at Work! Great Inventor Biographies series provides excellent starting points for more esoteric research. By taking high-interest topics in a biographical direction, Wyckoff ably combines triumph-over-adversity stories with lots of science and a dollop of history--rare is the volume that doesn't take its subject through a world war or the Great Depression. The Cornflake King details how young Will Kellogg went from broom salesmen to accountant for his health-nut brother to accidental inventor of a delicious breakfast treat. Not enough people know his name, writes Wyckoff of Ralph Baer in The Guy Who Invented Home Video Games, and he's right--after fleeing Hitler's Germany, the radio repairman went on to invent a clunky pet project that became a $28 billion industry. Technical sketches of his ideas are especially fascinating. Helicopter Man traces Russian Igor Sikorsky and his single-minded obsession with building an upward-rising airplane. And while The Man behind the Gun doesn't appropriately emphasize the centuries of slaughter wrought by Samuel Colt's revolver, its plenty interesting to see young Colt as one of those kids who just likes to blow stuff up. Historical shots enliven an otherwise drab layout, and back matter, with a time line and further reading, is great., Booklist March 1, 2011


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Product Details
  • ISBN-13: 9780766034488
  • Publisher: Enslow Publishing
  • Publisher Imprint: Enslow Publishing
  • Height: 229 mm
  • No of Pages: 32
  • Series Title: Genius at Work! Great Inventor Biographies
  • Sub Title: W. K. Kellogg and His Amazing Cereal
  • Width: 193 mm
  • ISBN-10: 0766034488
  • Publisher Date: 16 Jan 2010
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 236 gr


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