Search Engine Optimization for Dummies
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Search Engine Optimization for Dummies

Search Engine Optimization for Dummies


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About the Book

A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking Companion Web site includes articles and links to important news and registration sites

Table of Contents:
Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One--Hour Search--Engine--Friendly Web Site Makeover. Chapter 3: Making Your Site Useful and Telling People about It. Chapter 4: Picking Powerful Keywords. Part II: Building Search--Engine--Friendly Sites. Chapter 5: Creating Pages That Search Engines Love. Chapter 6: Avoiding Things That Search Engines Hate. Chapter 7: Dirty Deeds Facing the Consequences. Chapter 8: Bulking Up Your Site Complete with Content. Part III: Adding Your Site to the Indexes and Directories. Chapter 9: Getting Your Pages into the Search Engines. Chapter 10: Submitting to the Directories. Chapter 11: Buried Treasure More Great Places to Submit Your Site. Part IV: After You've Submitted. Chapter 12: Using Link Popularity to Boost Your Position. Chapter 13: Finding Sites to Link to Yours. Chapter 14: Using the Shopping Directories and Retailers. Chapter 15: Pay Per Click Overture, Google AdWords, and More. Part V: The Part of Tens. Chapter 16: Ten--Plus Ways to Keep Up--to--Date and Track Down the Details. Chapter 17: Ten Myths and Mistakes. Chapter 18: Ten--Plus Useful Tools for Search Engine Optimization. Part VI: Appendix. Appendix: Staying Out of Copyright Jail. Index.

About the Author :
Peter Kent is an e--commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e--business service provider.

Review :
"...required reading for anyone with a presence on the internet...better than the rest...might be the best investment you ever make..." (ITWales.com, August 2004) "..money well spent if you're serious about boosting your web potential..." (4 stars...)" (Internet Works, October 2004)


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Product Details
  • ISBN-13: 9780764567582
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Hungry Minds Inc,U.S.
  • Height: 231 mm
  • Returnable: N
  • Width: 188 mm
  • ISBN-10: 0764567586
  • Publisher Date: 23 Apr 2004
  • Binding: Paperback
  • Language: English
  • Weight: 572 gr


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