Buy Public Relations Kit for Dummies by Eric Yaverbaum
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Public relations > Public Relations Kit for Dummies: (For dummies)
Public Relations Kit for Dummies: (For dummies)

Public Relations Kit for Dummies: (For dummies)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step--by--step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you'll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked -- and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and stick to a budget Building an in--house PR department Specific PR tactics like contests, surveys, and tie--ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD--ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

Table of Contents:
Foreword; Introduction; PART I: PR: What It Is, How It Works; Chapter 1: The Power of PR; Chapter 2: Who Needs PR Anyway?; Chapter 3: X - Raying the PR Process; Chapter 4: Hiring Professional PR Help; PART II: Brainstorming and Thinking Creatively; Chapter 5: Setting Up Your PR Department and Program; Chapter 6: Formulating Ideas; Chapter 7: Using PR Tactics; PART III: Laying the Groundwork; Chapter 8: Creating a Company Newsletter; Chapter 9: Putting Your Message on Paper: The Press Release; Chapter 10: Writing and Placing Feature Articles; Chapter 11: Delivering Your Message in Person; PART IV: Implementing Your PR Strategy; Chapter 12: Media Relations: Getting Your Message Out; Chapter 13: Tuning In to Radio; Chapter 14: Getting PR on the Tube; Chapter 15: Getting More Ink (Print Isn't Dead Yet); Chapter 16: Employing New Media: Web Sites and E - Mail; PART V: Creating Buzz; Chapter 17: Staging Publicity Events; Chapter 18: Spotting and Seizing Opportunities; Chapter 19: Knowing What to Do in a Crisis; Chapter 20: Evaluating PR Results; PART VI: The Part of Tens; Chapter 21: The Ten Greatest PR Coups of All Time; Chapter 22: Ten Reasons to Do PR; Chapter 23: Ten Tips for Coming Off as a PR Pro; Chapter 24: Ten Things You Should Never Do in the Name of PR; Chapter 25: Ten Steps to Better PR Writing; Appendix: About the CD; Index; IDG Books Worldwide End - User License Agreement; Installation Instructions; Book Registration Information.

About the Author :
Eric Yaverbaum's PR firm, Jericho Communications, has represented IKEA Home Furnishings, Domino's Pizza, Progressive Auto Insurance, The Hain Cellestial Group, United Distillers & Vintners North America, and many others. He is coauthor of I'll Get Back to You. Bob Bly is a seasoned business writer.


Best Sellers


Product Details
  • ISBN-13: 9780764552779
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Hungry Minds Inc,U.S.
  • Height: 232 mm
  • Returnable: N
  • Weight: 567 gr
  • ISBN-10: 0764552775
  • Publisher Date: 03 Jan 2001
  • Binding: SA
  • Language: English
  • Series Title: For dummies
  • Width: 191 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Public Relations Kit for Dummies: (For dummies)
John Wiley & Sons Inc -
Public Relations Kit for Dummies: (For dummies)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Public Relations Kit for Dummies: (For dummies)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!