Starting an Online Business for Dummies
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Starting an Online Business for Dummies

Starting an Online Business for Dummies


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About the Book

This essential source provides readers with everything they'll need to know in order to put their existing business online, start an online venture from the ground up, or improve an existing online business. It includes insider tips and strategies designed to help the small business owner make the decisions necessary for success.

Table of Contents:
Introduction. Part I: Starting Your Own Online Business. Chapter 1: Opening Your Own Online Business in Ten Easy Steps. Chapter 2: Setting Your Sights on Success. Chapter 3: Your Online Business Equipment List. Part II: Putting Your Web Site to Work. Chapter 4: Choosing Your Web Host and Design Tools. Chapter 5: Online Shortcuts to Success. Chapter 6: Organizing and Designing Your Business Site. Chapter 7: Adding Content and Interactivity to Your Site. Chapter 8: Marketing to a Worldwide Audience. Part III: Promoting Your Online Business. Chapter 9: Making Your E--Commerce Site Sell. Chapter 10: Service with a Virtual Smile. Chapter 11: Advertising and Publicity. Part IV: Law, Security, and Accounting. Chapter 12: Security for Your Commerce Site. Chapter 13: Keeping It All Legal. Chapter 14: Online Business Accounting Tools. The Starting an Online Business For Dummies, 3rd Edition, Internet Directory. Part V: The Part of Tens. Chapter 15: Ten Ways to Boost Your Online Business. Chapter 16: Ten Recession--Proof Online Business Strategies. Index.

About the Author :
Greg Holden is an e--commerce expert and former CNET columnist. He runs a business that helps other businesses develop online strategies and is the author of two other For Dummies books on e--commerce.


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Product Details
  • ISBN-13: 9780764516559
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Hungry Minds Inc,U.S.
  • Edition: Revised edition
  • Language: English
  • Weight: 567 gr
  • ISBN-10: 0764516558
  • Publisher Date: 01 Aug 2002
  • Binding: Paperback
  • Height: 233 mm
  • Returnable: N
  • Width: 187 mm


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