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Doing Business in India: Street-smart Entrepreneurs in an Imperfect Marketplace

Doing Business in India: Street-smart Entrepreneurs in an Imperfect Marketplace


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About the Book

This is a practical guide for potential business entrepreneurs who wish to set up industries in India, especially non-resident Indians who want to return to their country.

The authors introduce the Indian industrial environment through real-life case studies of successful entrepreneurs. Case studies consider Indians - both resident and non-resident - and foreign companies. The authors emphasize: the attractiveness of the Indian industrial environment; possible problems strategies for survival and growth.



Table of Contents:
A Snapshot of a Third-World Industrial `Superpower′ Global Players Eye the Market of the Next Millennium! Non-Resident Indians and Their Demands Indians who Believe in Themselves and in Breaking Even The Non-Starters The Patriotic NRI and Other Fables; One for the Policy Maker Free-Wheeling on the Dilemma of the Nostalgic HRI; And, and End to Contradications Never Say Die... In The Bad Old Days Trouble with Reform Institutional Incentives Vs Business Sense Phenomenal Potential for Exponential Growth...With the Right Strategy Entrepreneurial Roots A `Safe′ Entry Stratagem RNRI Proposed by NRI′s The Lucre of Business Starting Crises Back to One′s Hearth Innovation is the Name of the Game Business in India A Piece of Cake for the Second-Generation Entrepreneur Business in the Blood Service to Avoid Bureaucracy and Reduce Financial Risk Monitoring Recession, Proactive Reactions and Self-Check Mechanisms Enough of Games... It is War Between and Within Scale Those With a Never-Say-Die Attitude Doing Business in India A Corollary to the `Return to India′ Decision The `How′ Question of Opportunity Identification The `How′ Question of `Market′ Entry A Comedy of Errors and the Tragedy of the Environment RNRI Entrpreneurship in a Nutshell Hard Ones Crack... Business! The `How′ Question of Doing Business in India Policy and RNRI Entrepreneurship


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Product Details
  • ISBN-13: 9780761993520
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Returnable: N
  • ISBN-10: 0761993525
  • Publisher Date: 30 Dec 1999
  • Binding: Paperback
  • No of Pages: 276
  • Sub Title: Street-smart Entrepreneurs in an Imperfect Marketplace


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