Statistical Modeling for Management
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Statistical Modeling for Management

Statistical Modeling for Management


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About the Book

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Table of Contents:
Measurement Scales Modeling Continuous Data Modeling Dichotomous Data Modeling Ordered Data Modeling Unordered Data Neural Networks Approximate Algorithms for Management Problems Other Statistical, Mathematical and Co-pattern Modeling Techniques

About the Author :
Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models. Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow


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Product Details
  • ISBN-13: 9780761970125
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Height: 242 mm
  • No of Pages: 256
  • Weight: 450 gr
  • ISBN-10: 0761970126
  • Publisher Date: 12 Feb 2008
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Width: 170 mm


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