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Home > Business and Economics > Business and Management > Business communication and presentation > Corporate Communications: Theory and Practice
Corporate Communications: Theory and Practice

Corporate Communications: Theory and Practice


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About the Book

Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. Corporate Communications provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

Table of Contents:
PART ONE: MAPPING THE FIELD Circumscribing Corporate Communications Theory and Practice Corporate Communications in Historical Perspective Marketing, Public Relations and Corporate Communications Corporate Communications in Theoretical Perspective Stakeholders, Identity and Reputation PART TWO: CORPORATE COMMUNICATION IN PRACTICE Communications Strategy Theory and Practice The Organization of Communications Theory and Practice Communication Practitioners Theory and Practice PART THREE: RETROSPECT AND PROSPECT The Future of Corporate Communications


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Product Details
  • ISBN-13: 9780761944355
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Height: 242 mm
  • Returnable: N
  • Width: 170 mm
  • ISBN-10: 0761944354
  • Publisher Date: 07 Dec 2004
  • Binding: Hardback
  • Language: English
  • Sub Title: Theory and Practice


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