About the Book
This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931-2004), a pioneering and distinguished teacher— scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers’ curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers’ life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.
Table of Contents:
Foreword - Peter Clarke
Preface
Communication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind Singhal
Revisiting Diffusion Theory - James W Dearing and Gary Meyer
Communication Network Analysis and the Diffusion of Innovations - Thomas W Valente
Innovation as a Knowledge Generation and Transfer Process - Dorothy A Leonard
On Integrating Social Cognitive and Social Diffusion Theories - Albert Bandura
Social Marketing and the Broadening of Marketing Movement - Philip Kotler
Communication and Social Change in Developing Countries - Srinivas Melkote
Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny Adhikarya
Entertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana Elias
Everett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-Rogers
Indexes
About the Author :
Dr. Arvind Singhal (asinghal@utep.edu) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative in UTEP’s Department of Communication. He is also appointed, since 2009-2010, as the William J. Clinton Distinguished Fellow at the Clinton School of Public Service, Little Rock, Arkansas. Singhal teaches and conducts research in the diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures. His research and outreach spans sectors such as health, education, peace, human rights, poverty alleviation, sustainable development, civic participation, democracy and governance, and corporate citizenship.
Singhal is co-author or editor of 12 books – Health Communication in the 21st Century (2014); Inviting Everyone: Healing Healthcare through Positive Deviance (2010); Protecting Children from Exploitation and Trafficking: Using the Positive Deviance Approach (2009); Popular with a Purpose (2008); Communication of Innovations (2006); Organizing for Social Change (2006); Entertainment-Education Worldwide: History, Research, and Practice (2004); Combating AIDS: Communication Strategies in Action (2003); The Children of Africa Confront AIDS: From Vulnerability to Possibility (2003);India’s Communication Revolution: From Bullock Carts to Cyber Marts (2001); Entertainment-Education: A Communication Strategy for Social Change (1999); and India′s Information Revolution (1989). Three of Singhal’s books won awards for distinguished applied scholarship. In addition, he has authored some 170 peer-reviewed essays in outlets such as the Journal of Communication, Communication Theory, Communication Monographs, Health Communication, Management Communication Quarterly; Communication Quarterly, Journal of Broadcasting & Electronic Media, Journal of Health Communication, and others.
Singhal has won Top Paper Awards from the International and National Communication Associations (ICA and NCA) over a dozen times, and Ohio University’s Baker Research Award twice. The Social Science Research Council & the International Communication Association recognized him as the winner of the Communication Research as Collaborative Practice Award in 2009, and the winner of the Communication Researcher as an Agent of Change Award in 2008. The NW Communication Association honored him with the 2007 Human Rights Award for Steadfast Commitment to Social Justice, Social Change, and Freedom, and in 2005, USC’s Norman Lear Center honored him with the first Everett M. Rogers Award for Outstanding Contributions to Entertainment-Education.
Singhal’s recent academic honors and appointments include President-Appointed Visiting Professor, Kumamoto (National) University, Japan (2012-13); Fulbright Hays Scholar, Slovakia (2012); Schomburg Distinguished Scholar, Ramapo College of New Jersey (2011), Commerzbank Foundation Professor, Chemnitz University of Technology, Germany (2009); Berkitt Williams Distinguished Lecturer, Ouachita Baptist University, Arkansas (2009); and Raushni Memorial Deshpande Distinguished Lecturer, Lady Irwin College, University of Delhi, India (2006).
Singhal′s research has been supported by the National Institutes of Health, The Dutch Health Research Council, Centers for Disease Control and Prevention, Ford Foundation, Rockefeller Foundation, The National Science Foundation, The David and Lucile Packard Foundation, and others. He has served as an advisor to the World Bank, UN-FAO, UNICEF, UNDP, UNAIDS, UNFPA, U.S. Department of State; U.S. A.I.D., Family Health International, PATH, Save the Children, the BBC World Service Trust, International Rice Research Institute, Voice for Humanity, and private corporations such as Procter & Gamble (U.S.A and Thailand), Telenor AS (Norway), SpareBank (Norway), and others.
He has taught previously at Ohio University, University of Southern California, University of California- Los Angeles, and held visiting professorships at the USC Annenberg School; the Rollins School of Public Health, Emory University; Royal Roads University, Canada; Kumamoto (National) University, Japan; Chemnitz University of Technology in Germany; Institut Teknologi (Malaysia), Bangkok University (Thailand); and visited and lectured in some 70 countries of Asia, Africa, Latin America, Australia, Europe, and North America.
Review :
"This exceptional collection of ten essays explores the career and contributions of Everett Rogers, on of the leading scholars in the communication discipline. The editors and authors achieve an excellent balance between personal remembrances and conceptually sophisticated expositions pertinent to the scholarly domains of Everett Rogers. These authors have contributed essays that are not only touching but valuable in extending Ev′s influence into the future, including useful guidance for the effective promotion of physical activity programs."
