Writing and Producing Radio Dramas: (Communication for Behavior Change)

Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher and practitioner of Entertainment–Education, it is the only available book which provides complete and hands-on instructions for creating successful radio serial dramas for behavior change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective. Extracts from several successful scripts from many countries are also provided to demonstrate what has previously clicked with the audience.

Table of Contents:
PART ONE: INTRODUCTION TO ENTERTAINMENT-EDUCATION RADIO DRAMA Radio Drama for Behavior Change The Design Approach: The Design Document The Design Approach: The Design Team The Design Approach: The Design Workshop PART TWO: FOR THE PROGRAM MANAGER Starting Up the Radio Serial Drama Project The Program Manager and the Writing Process The Preproduction Phase The Production Phase Guidelines for Radio Actors Pilot Testing the Scripts PART THREE: FOR THE WRITER Writing Entertainment-Education Drama Blending Story and Message in the Drama Plot Character Development Developing the Setting Writing for the Ear Scene Development The Finished Script and the Writer′s Checklist Success of Radio Entertainment Programs Appendices References and Select Bibliography

About the Author :
Esta de Fossard is Senior Communication Advisor at the Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. Ms de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit. Ms de Fossard is currently working on two more books in this series, related to the use of television and distance learning for behavior change.