How to Sample in Surveys

The Survey Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews. The new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques; including focus group interviewing; content analysis; survey ethics; ethical principles to use; characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.

Table of Contents:
How to Sample in Surveys: Learning Objectives Ch 1. Target Populations and Samples Checklist for Obtaining a Sample That Represents the Target Probability Sampling Simple Random Sampling Stratified Random Sampling Systematic Sampling Cluster Sampling Nonprobability Sampling Convenience Sampling Snowball Sampling Quota Sampling Focus Groups Commonly Used Probability and Nonprobability Sampling Methods Ch 2. Statistics and Samples Sampling Error Estimating the Standard Error for Simple Random Samples Sample Size: How Much Is Enough? Checklist of Factors to Consider When Calculating Sample Size Calculating Sample Size Checklist of Questions to Ask When Determining Sample Size Help With Sample Size and Power Sampling Units and the Unit of Analysis Acceptable Response Rate Guidelines for Promoting Responses and Minimizing Response Bias Calculating the Response Rate Exercises Answers Suggested Readings Glossary About the Author

About the Author :
Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.

Review :
"Good coverage of target populations and samples, and statistics of sampling. Logical progression through the material with good use of examples."