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Logos that Last: How to Create Iconic Visual Branding

Logos that Last: How to Create Iconic Visual Branding


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About the Book

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peterss own hands-on, step-by-step process.

Table of Contents:
Introduction: The Pursuit of PerfectionChapter 1The Foundation The Beginning The Day That Changed my Life Peters Design CompanyChapter 2What Makes a Logo Last What you cant Control: Time What you cant Control: Marketing Money What you cant Control: Product Quality What you can Control: Personal Passion What you can Control: Beauty What you can Control: Originality What you can Control: Functionality What you can Control: Color What you can Control: Story What you can Control: SimplicityChapter 3Brand Mark Process Step 1: Brand Noun Process Step 2: Fifty Sketches Step 3A: Combining Brand Nouns Step 3B: Combining Brand Nouns: Negative Space Logos Step 3C: Combining Brand Nouns: Overlapping Geometry Step 3D: Combining Brand Nouns: Visual Rhythm Step 3E: Combining Brand Nouns: An Unexpected Twist on an Expected Visual Step 3F: Combining Brand Nouns: Visual Flow Step 4: Vectorizing and Gridding Step 5: The First Round Brandmark Presentation Step 6: Brand SystemChapter 4Inspiration Where to Hunt What I Look For Examples: Badges Examples: Typography Examples: Color Examples: Brand MarksChapter 5Badge Design Process How and Why External Shape Creation How to Use Shape Containers Balance Padding Logo Systems with BadgesChapter 6Brand Extensions Brand Patterns Icons Badge Shapes Custom Typography IllustrationChapter 7Brand Evolution When to Evolve vs Starting Over What to Stratigically Focus On Example: Urbane Coffee Example: Energy Softball Example: City of Eagan Police Badge Example: The Hub IllustrationChapter 8The Shop Passion Exploration Running a Shop Americana Collection Color Flood Collection Badge Hunting CollectionChapter 9Case Studies City of Eagan Synergy Freadom City of Shoreview First Free City of Hartselle Kwikbit New South Epilogg Amazon Vote MFT Automation Golden Bear Equities Batchworks Wits Texas Wine ClubChapter 10Passion Projects North Woods Anglers Club Peace in Ukraine Camp George Floyd 36 Days of Type Artcrank Posters Loving All Peoples Maria Birth Announcements Resources Acknowledgments About the Author Index

About the Author :
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. Hes worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

Review :

"Great for those with a special interest in logo design."


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Product Details
  • ISBN-13: 9780760383179
  • Publisher: Quarto Publishing Group USA Inc
  • Publisher Imprint: Rockport Publishers
  • Height: 254 mm
  • No of Pages: 208
  • Sub Title: How to Create Iconic Visual Branding
  • Width: 216 mm
  • ISBN-10: 0760383170
  • Publisher Date: 09 Nov 2023
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 1021 gr


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