Demographic Targeting
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing


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About the Book

The retailer who ignores the demographics of his customer does so at his peril. Demographic targeting is the key to success when it comes to modern retailing and this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper. The book: looks at the role of age and sex in the shopping behaviour and patterns of shoppers; argues that shoppers shop different levels, ranging from an elementary one, where we satisfy our most basic needs - like those for food and shelter - to one where we satisfy our highest psychological needs - like those for inner emotional fulfilment; suggests that when it comes to shopping, our lower level needs have been met and that we are now shopping on a higher plane, where a higher level of needs is being satisfied.

Table of Contents:
Demographics and shopping - introduction; The young parenting and infant demographic - time-pressed; Young children - the end of the age of innocence; Pre-teens - the shopping pressures of growing up; Teens - shopping for an identity; The young single demographic - shopping for self-esteem; The young married democratic - shopping as grown-ups; The busy demographic - the most important group; The baby boomers - shopping for emotional reasons; Conclusion.


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Product Details
  • ISBN-13: 9780754609209
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Ashgate Publishing Limited
  • Height: 224 mm
  • Sub Title: The Essential Role of Population Groups in Retail Marketing
  • Width: 226 mm
  • ISBN-10: 0754609200
  • Publisher Date: 26 Jun 2002
  • Binding: Hardback
  • Spine Width: 19 mm
  • Weight: 340 gr


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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
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Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
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