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Home > Society and Social Sciences > Society and culture: general > Social and ethical issues > Scientific, technological and medical developments > Users: How Big Tech Took Control and How to Fight Back
Users: How Big Tech Took Control and How to Fight Back

Users: How Big Tech Took Control and How to Fight Back


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About the Book

AS HEARD ON BBC BREAKFAST AND BBC SUNDAY WITH LAURA KUENSSBERG

'A thrilling story of how democracies can respond to the world’s most powerful industry, told by the woman who is leading the charge.' Jonathan Haidt, author of The Anxious Generation

'Kidron brings the insider knowledge of a legislator and the storytelling instincts of a filmmaker to one of the most urgent crises of our time.’ Tristan Harris, co-founder of Center for Humane Technology

A NEW SCIENTIST BEST NEW POPULAR SCIENCE BOOK OF JUNE 2026

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WE ARE NOT USING TECHNOLOGY. TECHNOLOGY IS USING US.

In USERS, legislator and campaigner Beeban Kidron takes you on a journey from the halls of Parliament and the UN to the White House and Silicon Valley. Through her encounters with specialist police officers, bereaved parents, lobbyists and tech bros, you’ll witness the unchecked power of Big Tech, as they avoid rules and regulations, and capture governments that are meant to protect us.

You’ll see how the issue is not technology itself, but its use and abuse. How tools built to connect people are redeployed to divide, punish, distract, and control; while our tech overlords come to own everything – but continue to be held responsible for nothing. Now that we know their game, it's time to fight back.

This book will show you what went wrong, what is really going on, and what we can do about it.

Praise for USERS:

'Beeban has spent her life watching what Big Tech does to childhood. We fight the same battle. USERS is her reckoning and her roadmap: we must demand better – but only if we have the courage. Read it. Then join our fight!' Maria Ressa, journalist and Nobel Peace Prize laureate

‘This book will help us understand how high the stakes are and how we can fight back.’ Sir Elton John and David Furnish



About the Author :
Baroness Beeban Kidron is a global authority on digital regulation and accountability, and is a leading voice on children’s rights in the digital environment. She has played a determinative role in establishing standards for online safety and privacy across the world. Baroness Kidron sits as a crossbench peer in the UK’s House of Lords, and is founder and former Chair of the 5Rights Foundation. She serves on the Joint Committee on the National Security Strategy and is a former member of the UN Broadband Commission. She is a Visiting Professor in Practice at the London School of Economics, where she chairs the Digital Futures for Children research centre, and is an advisor to the University of Oxford Institute for Ethics in AI.

Review :
The book Kidron has written about big tech, Users, isn't simply furious. In parts it's gossipy, even unexpectedly funny... an impassioned cri de coeur against an industry.' In this astonishing book, Kidron somehow manages to explain everything, in a gripping and accessible way, about one of the biggest crises we face. It is a thrilling story of how democracies can respond to the world’s most powerful industry, told by the woman who is leading the charge. In USERS, Kidron clearly makes the case: when profit depends on our attention, our division, and our dependence, harm is not a side effect – it is the strategy. Compelling and deeply human, Kidron brings the insider knowledge of a legislator and the storytelling instincts of a filmmaker to one of the most urgent crises of our time. Beeban Kidron has spent her life watching what Big Tech does to childhood. We fight the same battle: to change design choices that exploit and destroy our children, our truth, our democracies. Users is her reckoning and her roadmap: we must demand better – but only if we have the courage. Read it. Then join our fight! Beeban has been inspirational in galvanising the creative industries against Big Tech’s attempt to hijack our creative rights. This book will help us understand how high the stakes are and how we can fight back.


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Product Details
  • ISBN-13: 9780753562499
  • Publisher: Ebury Publishing
  • Publisher Imprint: Virgin Digital
  • Edition: New edition
  • Sub Title: How Big Tech Took Control and How to Fight Back
  • ISBN-10: 0753562499
  • Publisher Date: 25 Jun 2026
  • Binding: Digital (delivered electronically)
  • Language: English


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