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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity


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About the Book

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

About the Author :
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, The Wiki-Man, in 2011, and his first book Alchemy was published in 2019.

Review :
Wonderfully applicable to everything in life, and funny as hell Brilliant, Brilliant, Brilliant … wonderfully heretical, naughty and funny … Uncommon sense on stilts Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. Brings together complex theory with stories and plentiful humour to both captivate and entertain. It’s an important work for our era of apparent irrationality. Both a book on human behavior and a rallying cry to stand up against the spreadsheet mafia dominating most government and corporate policies today Stimulating and funny [A] fun, quirky, hilarious page-turner…Sutherland is one of the all-time great raconteurs, polymaths, and ad men Buy this book for the footnotes alone… As a committed devotee of rationalism, who thinks there is not enough of it in this world, I rationally ought to hate this book. Instead I loved it. A must read for anyone who is in the people business


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Product Details
  • ISBN-13: 9780753556528
  • Publisher: Ebury Publishing
  • Publisher Imprint: W H Allen
  • Height: 197 mm
  • No of Pages: 384
  • Sub Title: The Magic of Original Thinking in a World of Mind-Numbing Conformity
  • Width: 127 mm
  • ISBN-10: 0753556529
  • Publisher Date: 13 May 2021
  • Binding: Paperback
  • Language: English
  • Spine Width: 25 mm
  • Weight: 266 gr


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