About the Book
The new management handbook to cover the most up-to-date thinking on key business issues, such as the impact of new technology and the internet, customer focus, e-commerce, the new economy, and the globalisation of business
Table of Contents:
Part 1 Managing your career: developing yourself - planning your career, developing the right skills, creating your personal profile, choosing the right organization, succeeding in a new job, creating a personal development plan, leaving a job. Part 2 Understanding organizations: the learning organization - the impetus to change, the changing organization, coping with turbulence and complexity, organizing for the future, developing the learning organization, reorganizing organizational capability, stating the vision and mission, maintaining image and reputation; financial management - financing the business, controlling the cash, budgets and forecasts, accounting for management, costing and pricing, watching the ratios, rewarding the owners, managing risk; managing resources - the essentials of planning, planning for action, pursuing total quality, implementing feedback, staffing and recruitment, salary and reward packages, manpower planning, measuring performance; operations management - managing the value chain, purchasing and supply, planning production, lean manufacturing, making research and development pay, exploiting new technology, informing and communicating; marketing and sales - the role of marketing in business, marketing information, marketing planning, marketing operations, organizing for marketing and sales; the impact of the Internet - wiring the company, using intranets and extranets effectively, opting for quick wins, creating a tactical business Internet plan. Part 3 The role of the manager: communication - defining the means, mastering informality, writing for business, reading effectively, making presentations, making meetings work, holding negotiations; managing people - motivating people, management and leadership, building a team, delegating work, conducting appraisals, training and development, dealing with problems; problem-solving and decision-making - identifying problems and decisions, finding the cause of a problem, the decision-making process, implementing solutions to problems and decisions; change and innovation -recognizing the need for organizational change, identifying the need for innovative change, identifying the need for strategic change, changing behaviour, creating the conditions for successful change, leading change initiatives, evaluating change initiatives. Part 4 International management: operating a global business - the essentials of global business, the skills of a global manager, identifying global risks and opportunities, mapping a global strategy, executing a global strategy; managing across cultures -defining cultures, managing the cultural differences, working with cultural differences.
About the Author :
Robert Heller is a leading authority in the world of management consultancy. He was the founding editor of Management Today, Britain's leading management magazine. His many bestselling booksinclude The Naked Manager, Riding The Revolution and In Search of European Excellence.
