Artificial Intelligence Marketing and Predicting Consumer Choice
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Home > Business and Economics > Economics > Behavioural economics > Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques


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About the Book

Table of Contents:
Section - 01: Who Should Read this Book and Why?; Section - 02: Getting the Project Going; Section - 03: Conjoint, Discrete Choice and Other Trade-offs: Let’s Do an Experiment; Section - 04: Creating the Best, Newest Thing: Discrete Choice Modelling; Section - 05: Conjoint Analysis and its Uses; Section - 06: Predictive Models: Via Classifications that Grow on Trees; Section - 07: Remarkable Predictive Models with Bayes Nets; Section - 08: Putting it Together: What to Use When;

About the Author :
Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models of decision-making and behavior. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimizing service delivery and product configurations and finding the meaningful differences among products and services. Steven also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.

Review :
"Full of hard-won practical wisdom, this is a comprehensive guide to navigating the complexity of market forecasting. Foregoing the hyperbole that so often characterizes discussions of artificial intelligence, Dr. Struhl thoroughly explains a wide range of methods, where their difficulties lie, and how to get the best insights from each." "Dr. Struhl has written another highly informative book -it offers an easy to understand way of thinking about how to best use data to answer bigger marketing questions. His explanations are clear and relatable, making this book an invaluable tool to anyone involved in commercial decision making, especially marketers and researchers." "This book covers lucidly a number of research methodologies commonly support very important new product development and marketing strategy decisions. The author, Dr. Steven Struhl, should be commended for making the materials accessible to a wide range of audiences by emphasizing the practicality, appropriateness, and pros and cons of the various methodologies." "An excellent all-in-one primer for today's marketer and researcher. This is clear, to the point and a comprehensive guide to this complex field." "Dr. Struhl does an excellent job of explaining the strengths and weaknesses of methods of predicting consumer behavior. This book is thoughtful, well-written, and also a practical book for marketers, marketing researchers and business consultants. If you help organizations make decisions, the best decision you can make right now is to read this book." "Artificial Intelligence Marketing and Predicting Consumer Choice clearly explains the tools that drive sophisticated market research. I heartily recommend this book for anyone looking for greater insight and success with cutting-edge techniques."


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Product Details
  • ISBN-13: 9780749479565
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Language: English
  • ISBN-10: 0749479566
  • Publisher Date: 03 Apr 2017
  • Binding: Digital (delivered electronically)
  • Sub Title: An Overview of Tools and Techniques


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