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Home > Business and Economics > Business and Management > Business communication and presentation > Case Study: Communication in Business Practice: Its Central Role in Supply Chain Management(Kogan Page Case Study Library)
Case Study: Communication in Business Practice: Its Central Role in Supply Chain Management(Kogan Page Case Study Library)

Case Study: Communication in Business Practice: Its Central Role in Supply Chain Management(Kogan Page Case Study Library)


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About the Book

Communication is fundamental for exchanging information in a timely manner in order to facilitate a wide range of business interactions. Communication in Business Practice looks at communication between businesses and offers advice on how it can be improved in a supply chain management context. Aimed at students on supply chain management and logistics courses, it explains how to relate to other businesses and stakeholders internally and externally. Communication in Business Practice highlights pitfalls to avoid, offers the reader some essential techniques for best practice, and focuses on key aspects of communication in business. These tools will improve cross-functional activities and increase profit as well as forging stronger networks and relationships with suppliers. Register for a Kogan Page account at check-out to access and download your PDF after purchasing. You'll also have an opportunity to sign up when receiving your purchase confirmation email.

About the Author :
Xia Zhu is a senior lecturer in Marketing at Sheffield Hallam University. Before her academic career she worked as a business development manager in a British company expanding its business in the Far East. Her research interests are in services marketing and business-to-business marketing.


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Product Details
  • ISBN-13: 9780749475369
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Language: English
  • Sub Title: Its Central Role in Supply Chain Management
  • ISBN-10: 0749475366
  • Publisher Date: 03 Jan 2016
  • Binding: Digital (delivered electronically)
  • Series Title: Kogan Page Case Study Library


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Case Study: Communication in Business Practice: Its Central Role in Supply Chain Management(Kogan Page Case Study Library)
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