Working for Yourself
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Working for Yourself: An Entrepreneur's Guide to the Basics

Working for Yourself: An Entrepreneur's Guide to the Basics


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About the Book

Working for Yourself is a best-selling guide that answers every question an entrepreneur might have about self-employment, including: raising finance; tax and legal issues; IT; and planning for growth. Self-employment may seem a daunting prospect, but this helpful guide encompasses every point a would-be entrepreneur needs to know, and addresses the common mistakes. Fully revised and updated, it encompasses all the latest developments in the world of self-employment and new business. All the major issues which need to be considered when starting up alone are dealt with and there's also friendly advice and lots of useful tips from case studies of those who've already made the leap into self-employment.

Table of Contents:
Part One: Starting Your Own Business 1 How Well Prepared Are You? Market research; Qualifications; Self-employment and you; Chances of success 2 Self-Employment Alternatives Part-time work; Tax advantages of part-time employment; Planning and other permissions; insurance; Assessing the market; Objectives; Assessing yourself; Financial commitment; Opportunities; Using an existing asset as a source of income: accommodation; Freelancing; How freelancers find work; Characteristics of freelance work; Costing and pricing; Income tax and freelance work; Franchising; Choosing a franchise; Management buy-outs 3 Starting a Business Sole trader; Partnerships; Private limited companies; Registration of business names; Limited company documents; Company directors 4 Choosing Professional and Other Outside Advisers Making the right choice; What questions do you ask?; How much are advisers going to charge?; A guide - not a crutch; Your bank manager; Insurance; Other advisers and suppliers 5 Business Planning Step 1: the business sector and your market; Step 2: your product or service; Step 3: marketing and sales; Step 4: running the business; Step 5: management; Step 6: timing; Step 7: financial aspects; Step 8: summary 6 Choosing Your Bank Banking for the small business 84; Factors affecting the selection 85 7 Different Sources of Capital Debt finance 8 Presenting Your Case for Raising Capital Existing business; New business 9 Budgeting and Cash-Flow Forecasting Planning your cash requirements 10 Making the Most of Your Bank Accounts Effective cash management; Overdraft vs business loans; Additional bank accounts; Managing the unexpected Part Two: Running Your Own Business 11 Simple Accounting Systems and Their Uses Two starting points; Keeping a cash book; More elaborate systems; Electronic bookkeeping; Trading and profit and loss account; The balance sheet; What should you be looking for in your records? 12 Invoicing and Credit Control Sending out invoices and statements; Legal actions 138; Bad debt precautions; Credit cards; Checking incoming invoices and statements 13 VAT 14 Other Taxation The main allowable business expenses; Stock valuation; Computing taxable profit; Losses; Self-assessment; Spare-time work; Partner- ships; Corporation tax; Inheritance tax; Capital gains tax; Appeals; Pay As You Earn (PAYE); The black economy; The challenge to self-employed status 15 Pensions and Health Insurance State schemes; Stakeholder pensions; Tax benefits; Using a broker; The new pensions regime; Health insurance 16 Employing People Nathan Donaldson, KSB Law Recruitment; Performance management: the terms of employment; Performance management: working time; Performance management: conditions of work; Terminations: unfair dismissal; Statutory sick pay; Guidance leaflets on employment 17 Using IT to Run Your Office E-commerce 18 Websites for Small Businesses Michael Upshall Do I really need a website?; The one-page website; A larger website; Which website hosting company to choose; Analysing your website; Website security; It's all about marketing 19 Choosing Premises Working from home; Choosing separate premises; Leases; Meet your own requirements 20 Legal Basics The Sale of Goods Act 1979; The Supply of Goods and Services Act 1982; The Consumer Protection Act 1987; Obligation to sell 229; Estimates and quotations; Completion and delivery dates; Trading associations; The Trade Descriptions Act 1968; The Data Protection Act; The Price Marking Order 1991 21 Researching Your Market Different types of research; Research objectives; Carrying out desk research; Engaging in field research; Using your market research findings 22 Costing, Pricing and Estimating Determining your costs; Establishing your prices; Preparing quotations 23 Marketing Your Work Manufacturers; Dealing with large companies; Shops and service industries; Freelance services; Press advertising; Public relations; Direct mail and direct response promotion; Marketing on the internet 24 Is Foreign Trade Fun? Where to get help; Setting up sales arrangements; Documentation; Getting paid; Purchasing from abroad; The singe European currency 25 Planning for Growth Sustainability; Growth; Personal goals

About the Author :
Jonathan Reuvid has a background in investment banking, financial consultancy and marketing strategy. He is well known for his reliable, straightforward advice, and is also the author of Working Abroad and Start Up and Run Your Own Business, both published by Kogan Page.

Review :
"Addresses the common pitfalls and answers just about every question an entrepreneur might have about self-employment." Manager "Virtually the standard work on the subject. Highly recommended." The Guardian "Nobody working for themselves, or planning to do so, can afford to be without this volume... it's all you need to make your new life a success." Good Book Guide"


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Product Details
  • ISBN-13: 9780749449506
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 320
  • Width: 135 mm
  • ISBN-10: 0749449500
  • Edition: Revised edition
  • Language: English
  • Sub Title: An Entrepreneur's Guide to the Basics


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