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Home > Business and Economics > Business and Management > Business strategy > Different Thinking: Creative Strategies for Developing the Innovative Business
Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business


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About the Book

Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

Table of Contents:
1 different thinking: strategy the 360- view: glean inspiration from other industries; dead centre: get out of those middle-of-the market segments - fast!; travel light: cut the ballast 2 different thinking: markets out of the box: create completely new markets; maxi size and mini size: place no geographical limits on your success; mix it! conquer new markets with innovative combinations; quasi-monopolies: be the champion, get a monopoly on your corner of the market 3 different thinking: products product dna: question the existing product concepts; design matters: design as a competitive factor; experience inside: create an experience, trigger emotions; easy inc: offer clarity, cut out the frills to make your product irresistible 4 different thinking: price price dna: question the established price models; price polarization: send your prices skyrocketing or plummeting - and win; pricing in-between. be smart - position yourself in the middle of the market; the rockefeller principle: give away the lamp and sell the oil; personalized price: let the customer set the price; free price: make your service to the customer free and let others foot the bill

About the Author :
Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change. Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Review :
"provides examples and inspiration to bring the reader a step closer to those successful unconventional thinkers who change the world and a step further away from the broad mass of hangers-on who do what they have always done: nothing." gerhard zakrajsek, branch head, ibm austria "for all those who long to break the laws of conventional everyday business life - inspiration and ideas for innovative action to implement successful business ideas." katarina loksa, marketing manager, procter & gamble, europe "'be different, be fast, be relevant!' - never more important than it is today, and never has a book provided more inspiration than different thinking. an absolute must-read!" andreas peters, head of marketing, maggi germany "this book is just the ticket for all those who have been following the same old routine for 30 years. and for those who make a fresh start with each new challenge. and for all those who hate rigid rules. and for anyone else, too!" paul hysek, ceo, management club vienna "advice straight from the heart. think unconventionally and differentiate to get that competitive edge, that's what we all aim to do with our companies. a highly recommendable book!" ronald renggli, chairman of the board, simultan ag "out-of-the-box thinking with practical relevance! this book encourages you to demand the exceptional from yourself and to implement exceptional ideas in everyday business life. it shows its readers how to stand out from their competitors and to react quickly to changing conditions with innovative and successful strategies." ingo frank, manager, deloitte consulting "clearly demonstrates that the future belongs to those who dare to take risks, break old rules and seize the opportunity to do just that!" business executive, february 2008 "an extremely motivating book for those looking for change. using practical examples, it shows you how to stop thinking and acting along those old conventional lines and become a business unconventionalist." elmar wohlgensinger, president of the gfm, swiss marketing society "'different thinking' - a book that will make the business world sit up and listen! a book that shows it readers how important it is to look over the edge of their teacups and be open for new ideas." svenja thimm, management-center handwerk nrw "this book is a refreshing invitation to break away from old-established (thought) patterns and tread new paths. anja forster and peter kreuz are convincing pioneers of radical, cutting-edge innovation." dr bruno weisshaupt, ceo, tmg systeminnovation ag, frauenfeld "this book is written in a light-hearted and easy-to-absorb style, and is brimful of case histories and examples of going against the established culture to achieve outstanding results. in


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Product Details
  • ISBN-13: 9780749448400
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 1 mm
  • No of Pages: 208
  • Sub Title: Creative Strategies for Developing the Innovative Business
  • Width: 1 mm
  • ISBN-10: 0749448407
  • Publisher Date: 03 Aug 2007
  • Binding: Hardback
  • Language: English
  • Spine Width: 1 mm
  • Weight: 1 gr


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