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The Art of Creative Thinking: How to be Innovative and Develop Great Ideas

The Art of Creative Thinking: How to be Innovative and Develop Great Ideas


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About the Book

The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker. Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to: • Develop your understanding of the creative process • Overcome barriers to creating new ideas • Broaden your vision • Build on new ideas • Develop a creative attitude • Become more confident as a creative thinker

Table of Contents:
1. On Human Creativity. 2. Use the Stepping Stones of Analogy. 3. Make the Strange Familiar and the Familiar Strange. 4. Widen Your Span of Relevance. 5. Practise Serendipity. 6. Chance Favours Only the Prepared Mind. 7. Curiosity. 8. Keep Your Eyes Open. 9. Listen for Ideas. 10. Reading to Generate Ideas. 11. Keep a Notebook. 12. Test Your Assumptions. 13. Make Better Use of Your Depth Mind.

About the Author :
John Adair is acknowledged internationally as an authority on leadership. The world's first Professor of Leadership Studies, he advises many organizations in business, government, education, health and the voluntary sector. He has recently received the Lifetime Achievement in Leadership Award, and he continues to write and teach throughout the world, inspiring new audiences with his timeless and timely vision of leadership. He is the author of the best-selling classics Not Bosses But Leaders, How to Grow Leaders and The Inspirational Leader, all published by Kogan Page.

Review :
"The Art of Creative Thinking provides clear, practical guidelines for developing the reader's powers as a creative thinker." Voluntary Sector Magazine "The Art of Creative Thinking is an interesting and highly readable book." Management today "Will excite every intelligent reader and is thought-provoking and well-written." Professional Manager "This book will excite every intelligent reader and is both thought-provoking and well written." Professional Manager, Nov 2007 "This book is stimulating, enjoyable and instructive" Business Executive - August 2009


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Product Details
  • ISBN-13: 9780749447991
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 216 mm
  • No of Pages: 144
  • Width: 138 mm
  • ISBN-10: 0749447990
  • Publisher Date: 03 May 2007
  • Binding: Hardback
  • Language: English
  • Sub Title: How to be Innovative and Develop Great Ideas


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