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Home > Business and Economics Books > Business and Management > Business strategy > The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan
The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan

The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan


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About the Book

The Business Plan Workbook has established itself as the essential guide to business planning for students and entrepreneurs alike. Drawing on the experience, knowledge and expertise of the Enterprise Faculty within Cranfield School of Management, it brings together the processes and procedures required to write a business plan. With an emphasis on practicality, it contains 20 assignments with several worksheets and examples from the business plans of sucessful entrepreneurs. Cranfield has developed and tested this method of helping people to research and validate their business ideas, and then to write up a plan themselves, so the book itself is based on sound principles. Without a business plan, no bank or venture capital house will consider a loan for start-up or expansion, and the workbook contains the criticisms, warnings and experiences of investors as well as successful entrepreneurs. The content is divided into seven key phases: history and position of the business, market research, competitive business strategy, operations, forecasting results, business controls, and writing up and presenting a plan.

Table of Contents:
The content is divided into seven key phases: history and position of the business, market research, competitive business strategy, operations, forecasting results, business controls, and writing up and presenting a plan.

About the Author :

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management. He has written numerous books including The Business Enterprise Handbook and Financial Management for the Small Business, both published by Kogan Page.

Paul Barrow is a Visiting Fellow at Cranfield University and a consultant advising SMEs on growth strategies. He is also the author of Raising Finance, published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on entrepreneurship (part of the MBA programme). He is co-author of The Business Enterprise Handbook.



Review :
"This fully revised fifth edition of The Business Plan Workbook brings together the processes and procedures required to write a business plan." Commerce & Industry "A pleasing read, unlike many other books on this topic...full of practical and professional advice." Professional Manager "Highly informative and instructive." City Business Magazine


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Product Details
  • ISBN-13: 9780749443467
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Edition: Revised edition
  • Language: English
  • Sub Title: The Definitive Guide to Researching Writing up and Presenting a Winning Plan
  • ISBN-10: 0749443464
  • Publisher Date: 03 May 2005
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 416
  • Width: 170 mm


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