A Handbook of Intellectual Property Management - Bookswagon
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Home > Business and Economics > Business and Management > A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets
A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets

A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets


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About the Book

This book is designed as a practical reference source for both creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights. Every year the Patent Office receives over 30,000 patent applications; 80,000 Trade Mark applications and 14,000 Design registrations. The potential for creating value from ideas, brands, designs and processes has never been greater. But, neither has the speed at which innovation and creativity can be replicated around the world. Organisations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting their IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organisation is based.

Table of Contents:
1: Establishing your rights: The value of IP; Which rights apply and to what?; Hard vs soft rights; What protection to expect; EU vs US; Technical innovations; Service & process innovations; Brand identities; Trading on the web. 2: Building the portfolio: Applications; Review & audit; Competitive review; Selling rights; Buying rights; Valuing IP and raising money; Building an IP team. 3: IP in the growth cycle: Invention; Start-ups; Spin-outs; Corporate venturing; Collaborative R Joint ventures; Acquisitions; Flotation; Liquidation. 4: Issues by sector: Manufacturing; Creative industries (ie fashion design, record industry); Consumer goods; Financial services; Software; Bio technology; Public sector; Universities. 5: Defining your rights: Patents; Trade marks; Copyright; Design rights; Know-how; Trade secrets & confidentiality. 6: Enforcing your rights: Action against counterfeiting; Action against piracy; Action against competitors; Litigation insurance; Dispute resolution.

About the Author :
Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Review :
"a practical reference source for both creators and users of intellectual property, directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights...a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys." commerce and industry "the value of a handbook of intellectual property management lies in its wide range of applications and contributors. forty separate intellectual property issues are addressed from brand equity to counterfeiting and dispute resolution." professional manager "forty chapters provide businesspersons with advice on aspects of intellectual property (ip) important to their business." journal of economic literature "an exceptionally insightful and practical discussion of ip management...what is so compelling about the usefulness of this text is the fact that the discussion, analysis and examples address real-world issues." the journal of product innovation management


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Product Details
  • ISBN-13: 9780749442231
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 216 mm
  • No of Pages: 240
  • Width: 170 mm
  • ISBN-10: 0749442239
  • Publisher Date: 27 Aug 2004
  • Binding: Hardback
  • Language: English
  • Sub Title: Protecting, Developing and Exploiting Your IP Assets


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A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets
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