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Home > Business and Economics > Business and Management > Management and management techniques > Big Ideas: Putting the Zest into Creativity and Innovation at Work
Big Ideas: Putting the Zest into Creativity and Innovation at Work

Big Ideas: Putting the Zest into Creativity and Innovation at Work


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About the Book

This practical guide seeks to help the reader establish environments that encourage creativity and generate solutions from new ways of thinking. It highlights pathways to creativity and shows how to establish conditions that improve the chances of success. The book aims to enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent. This book describes how to achieve breakthrough ideas "outside the box". It provides a master class in creativity and how it can lead to innovation in all areas of business. Checklists, case studies and questionnaires are all included, plus a "mind gym" questionnaire to help establish the "Innovation Quotient" of an organization.

Table of Contents:
The structure of this book; Begin by testing your IQ (Innovation Quotient); Some thoughts on how to introduce creativity, innovation and change into a business - describing an ideal; A perspective about the world we live in from a creativity point of view; Being; Mission and vision; Moving towards your goal; Accessing emotional resources and high-performance states; Anchoring; Seeing things from different perspectives; Reframing: the transformation of meaning; Speaking another person's language; Rapport and influencing skills; Levels of leadership and leadership style; Doing; The death of the chairperson; Metaphors; Questioning -- the wisdom?; How lazy we are with language; Discounting and revenge cycles: how to assume positive intent; Listening: for ideas and to the meeting in your head; Speaking for easy listening -- giving ideas or options; Nine-step creative problem-solving model; Springboards; Imaging, metaphor, analogy and excursion -- journeys into absurdity; Selection of springboards; Idea development, a process map for using speculation and absurdity in order to generate new ways of working; Risk taking; Itemized response; Best current thinking; Comfort rating; Next steps. Appendices: Structures for group working; Communication for managing conflict; Synectics and its origins; What is NLP?; Ground rules for effective meetings; The IQ -- Innovation Quotient.

About the Author :
Jonne Ceserani is a partner with Syneoties Europe an International Consulting firm that helps companies invent and market new products, services and ways of organising and operating. Jonne's day to day experience in the commercial world is reflected in the down to earth approach of the book.


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Product Details
  • ISBN-13: 9780749438784
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 234 mm
  • No of Pages: 208
  • Width: 156 mm
  • ISBN-10: 0749438789
  • Publisher Date: 13 Jan 2003
  • Binding: Paperback
  • Language: English
  • Sub Title: Putting the Zest into Creativity and Innovation at Work


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