E-PR Essential Guide to PR on the Internet
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Book 1
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Book 1
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Book 1
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E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet

E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet


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About the Book

Public relations (PR) on the Internet has a much bigger and broader role to play than it does in the "real world". With traditional PR you are reliant on (or at the mercy of) a journalist to convey your message, or even forced to spend money on ad space. With e-PR you can bypass both these options and communicate directly with your audiences. In this practical and lively guide, Matt Haig shows you how to bring an e-PR perspective to all your online communications. Giving clear, step-by-step advice, the book should help you to: think from an e-PR perspective; do your market research on the Internet; create a Web site that will build business relations; use e-mails more effectively; get a good position on the major search engines; conduct press relations online; send out online newsletters; set up an online discussion group; use PR tricks and techniques to attract new customers; and integrate your e-PR activity with real-world PR. Whether you're a business owner, marketing manger, PR professional, Web-site manager or a student of business/marketing/PR, this book shows you how to put the power of e-PR into practice. Find out how to create an exciting e-PR strategy and maximize your chances of e-business success - learn the new three Rs: Relations - interact with your different audiences to build relations; Reputation - your most important business asset, E-PR is the art of managing your online reputation for long-term success; and Relevance - make sure everything you put online is directly relevant to your intended audience.

Table of Contents:
Part 1 E-PR in theory: why e-PR matters; why e-PR is different; the virtual press; e-PR in the real world. Part 2 E-PR in practice: e-PR in the Internet marketing mix; PR techniques for Websites; e-mail and PR; e-media management; directory of useful PR and marketing sites, media sites, mailing list sites, etc.

About the Author :
Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).

Review :
""Refreshingly devoid of the hysterical e-branding waffle that can be found in many other tomes about the Internet... a good solid book."" -- Marketing Week


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Product Details
  • ISBN-13: 9780749434342
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 234 mm
  • No of Pages: 256
  • Width: 142 mm
  • ISBN-10: 0749434341
  • Publisher Date: 01 Nov 2000
  • Binding: Paperback
  • Language: English
  • Sub Title: The Essential Guide to Public Relations on the Internet


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